- January 13, 2014
2013 Global Brand Ranking Report Available
Read moreA new report ranks top worldwide brands based on a compilation of some of the most popular and prestigious rankings. The 2013 Definitive Global Brand Ranking Report is available as a free download from IDeas BIG a brand consultancy....
20 - January 13, 2014
Airbus Group Rebranding and Renaming
Read moreThe European Aeronautic Defence and Space Company is now just Airbus Group NV. But what did it take for the simplification of the name, 15 years in the making? In a recent post in the Wall Street Journal titled...
- January 3, 2014
Brand Beginnings: How Did the Biggest Brands Start?
Read moreDell shares the humble beginnings of some of the biggest brands in their “Beginnings” ad. It comes as no surprise that some of the most popular and powerful brands started as nothing more than an idea at a coffeeshop...
- December 28, 2013
Buzzwords in 2013: What Made Them Buzz?
Read moreSelfie, Subtweet, Sharknado, Twerk, Catfishing: What do they all have in common? These made for some of the top new words (or neologisms) in 2013. But here’s the real question, how long will the buzz last in society? In...
- December 18, 2013
Pantone Color of the Year for 2014
Read moreSay goodbye to the verdant fields of emerald defining the spectrum of yearly design. In a recent press release, the color authorities at Pantone have announced that 2014 will be the year of Radiant Orchid, 18-3224 on the Pantone...
- December 15, 2013
The New American: A Rebranding Case Study
Read moreBehind the successful merger between American Airlines and US Airways, was a successful rebranding program, with the two brands following their now-combined vision of “Building the New American.” Dropping the AA Logo Although a symbol of American Airlines for...