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When Should A Company Rebrand?
Many business owners believe that a company’s branding is just a company’s name and logo, but there is more...
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TikTok Explores Rebranding from China
TikTok is a social media app that started in China and became popular in the United States. This company...
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Facebook Rebrands Its Sub-Brands
Did you know that Facebook owns Instagram and WhatsApp? This massive social media platform has owned these two apps...
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Renaming a Country
Is it Swaziland, Eswatini, or Ngwane? Changing a name of a country can be complicated. Even a King Can’t...
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Worst Brand Name of 2019?
Only half way through this exciting year, we just might have a winner of the the dubious Worst Brand...
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Logo Evolution vs. Rebrand: IKEA & Navy Pier
The difference between evolving or rebranding your logo is a matter of degree. Evolving or evolution is minor changes,...
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How is your Personal Brand Online?
One of the reasons why the internet is awesome is because you can use the platform to build your...
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Branding 101
Branding is typically thought of as developing a name or a logo for a company or product (service). However,...
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Is Your Packaging Hurting Your Brand?
Product packaging has become more important as changes and challenges continue to reshape how businesses, consumers, and governments deal...
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Is Alexa the New Way to Brand Your Company?
Brands looking for new ways too engage customers may find potential in creating branded voice experiences on Amazon’s Alexa,...