Color Archives - IDeas BIG

Pantone Color of the Year 2021
By Steve Kluber on December 15, 2020
2020 looked a little different for everyone, but hopefully 2021 can bring some positive outcomes. With that being said,...
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How Color Impacts Logos and Branding
By Neil Brown on February 10, 2020
A logo is a logo, right? No, a logo for a company is much more than a logo. It...
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Pantone Color of the Year 2020: Classic Blue
By Neil Brown on December 13, 2019
It is that time of the year. Pantone has released the color of the year 2020: PANTONE 19-4052 Classic...
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Pantone Color of the Year 2019: Living Coral
By Lindsay Brown on January 15, 2019
The 2019 Pantone color of year is Living Coral. For 20 years, Pantone has announced a color of the...
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Pantone Color of the Year 2018: Ultra Violet
By Neil Brown on January 11, 2018
And the color for 2018 is… Ultra Violet! Previous years have seen Rose Quartz and Serenity (2016) as a...
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Pantone Color of the Year 2017: Greenery
By Neil Brown on December 28, 2016
Symbolic of new beginnings, Pantone chose Greenery as the color of 2016. This may be in response to the...
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Pantone Color of the Year for 2016
By Lindsay Brown on December 10, 2015
Every year, IDeas BIG likes to discuss the Pantone Color of the Year and how it can be used...
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The Power of Color in Branding
By Lindsay Brown on July 17, 2015
Branding influences each and every one of our lives on a daily basis, whether we like it or not....
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50 Shades of Blue: Why Blue is Sexy
By Lindsay Brown on June 23, 2015
We’ve seen it all before and know that most social networks like Facebook, Twitter and LinkedIn all have blue...
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Pantone Color of the Year for 2015
By Lindsay Brown on December 17, 2014
What is the color we need for 2015? The Pantone Color of the Year will feed our mind, body,...
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