Brand Naming Archives

Health Care Company Seeks Rebrand for Second Time
By Lindsay Brown on March 28, 2022
Anthem Inc is planning on changing its name to Elevance Health Inc to rebrand itself and focus on its...
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2022 Brand Naming Tips
By Lindsay Brown on February 21, 2022
Finding the right name for your new business can have significant impact to your success. The wrong name can...
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5 of The Biggest Name Changes of 2021
By Lindsay Brown on December 27, 2021
When it comes to brand naming, 2021 started and ended with a few bangs. Early in the year, Aunt...
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The Power of Brand Nicknames
By Neil Brown on July 22, 2021
Brand nicknames have been around for years, but what happens when these brands go to a digital setting, such...
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A Strange Brand Naming Trend
By Neil Brown on April 27, 2021
Creating words without vowels is not new. Dropping vowels make a company sound cool and stand out to the...
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Naming Historical Estates
By Neil Brown on July 27, 2020
One way to make your house stand out is by giving it a name. Even though there is no...
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Brand Naming for Political Correctness (2 of 2)
By Neil Brown on July 17, 2020
Drum roll, please. The Washington’s NFL team has officially made the decision to change their name. Despite the tradition...
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Brand Naming for Political Correctness (1 of 2)
By Neil Brown on June 25, 2020
Washington Redskins is one of the NFL oldest and most-storied franchises. This football team was founded in 1932 but...
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8 Tips for Creating a Brand
By Neil Brown on May 19, 2020
When creating a brand, there are many things to think about. It is not just about the logo of...
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Car Brand Naming is a Tricky Category
By Neil Brown on April 6, 2020
Have you ever thought of how a car gets their name (for example: Mercedes-Benz C-Class, or the new Lincoln...
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