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Brand Naming

  • The Power of Brand Nicknames

    By on July 22, 2021

    Brand nicknames have been around for years, but what happens when these brands go to a digital setting, such...

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  • A Strange Brand Naming Trend

    By on April 27, 2021

    Creating words without vowels is not new. Dropping vowels make a company sound cool and stand out to the...

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  • Naming Historical Estates

    By on July 27, 2020

    One way to make your house stand out is by giving it a name. Even though there is no...

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  • Brand Naming for Political Correctness (2 of 2)

    By on July 17, 2020

    Drum roll, please. The Washington’s NFL team has officially made the decision to change their name. Despite the tradition...

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  • Brand Naming for Political Correctness (1 of 2)

    By on June 25, 2020

    Washington Redskins is one of the NFL oldest and most-storied franchises. This football team was founded in 1932 but...

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  • 8 Tips for Creating a Brand

    By on May 19, 2020

    When creating a brand, there are many things to think about. It is not just about the logo of...

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    IDeas BIG
  • Car Brand Naming is a Tricky Category

    By on April 6, 2020

    Have you ever thought of how a car gets their name (for example: Mercedes-Benz C-Class, or the new Lincoln...

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    IDeas BIG
  • What is the Problem with this Company’s Name?

    By on July 19, 2019

    The Supreme Court does not allow obscenity or profanity in the title of a company, so why did the...

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  • Renaming a Country

    By on July 9, 2019

    Is it Swaziland, Eswatini, or Ngwane? Changing a name of a country can be complicated. Even a King Can’t...

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    IDeas BIG
  • How is your Personal Brand Online?

    By on April 12, 2019

    One of the reasons why the internet is awesome is because you can use the platform to build your...

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    IDeas BIG