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Naming Historical Estates
One way to make your house stand out is by giving it a name. Even though there is no...
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Brand Naming for Political Correctness (2 of 2)
Drum roll, please. The Washington’s NFL team has officially made the decision to change their name. Despite the tradition...
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Brand Naming for Political Correctness (1 of 2)
Washington Redskins is one of the NFL oldest and most-storied franchises. This football team was founded in 1932 but...
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8 Tips for Creating a Brand
When creating a brand, there are many things to think about. It is not just about the logo of...
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Car Brand Naming is a Tricky Category
Have you ever thought of how a car gets their name (for example: Mercedes-Benz C-Class, or the new Lincoln...
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What is the Problem with this Company’s Name?
The Supreme Court does not allow obscenity or profanity in the title of a company, so why did the...
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Renaming a Country
Is it Swaziland, Eswatini, or Ngwane? Changing a name of a country can be complicated. Even a King Can’t...
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Branding 101
Branding is typically thought of as developing a name or a logo for a company or product (service). However,...
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Is Your Domain Name Secure?
You’ve got a great name for your website. It reflects your brand and provides credibility to your budding business....