Google Alphabet Rebrand is a Relevant Case Study
It’s been almost three years since Google’s creation of parent company Alphabet took place, but it’s branding lessons linger...00
7 Logo Trends for 2017
Last year, we presented 16 Logo Trends for 2016, all gathered from LogoLounge. Over one year later, LogoLounge has...
Beer Naming: Case Study
Following is an insiders view of the brand name development process for a new consumer brand—specifically a new, specialty...
Naming Tech Startups: Case Study
Certainly the brand naming of high profile social media networks, and tech startups garner media attention. Some names are...
2013 Global Brand Ranking Report Available
A new report ranks top worldwide brands based on a compilation of some of the most popular and prestigious...
The New American: A Rebranding Case Study
Behind the successful merger between American Airlines and US Airways, was a successful rebranding program, with the two brands...
Renaming An Existing Brand: Case Study – AfterMath Claim Science
IdeasBIG, the branding sister agency of Modern Marketing Partners, recently took on the challenge of renaming an existing brand. This is...