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  • Budget Branding

    Branding that Won’t Break the Bank

    By on August 18, 2017

    Branding requires a great deal of time and effort to both form and maintain – and that can lead to high costs. It doesn’t have to be that way though. Through 6 techniques, provided by HubSpot, businesses can develop...

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  • Brand Name Verb

    Turn Your Brand Name into a Verb to Become a Household Name

    By on July 14, 2017

    Google, Photoshop, and Skype all have something in common: their brand names are used as verbs for everyday activities. Instead of saying you’re going to video chat or that you’re going to search the internet, you’re likely going to...

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  • Naming a new beer case study

    Trademark Law for Craft Brewers: Disputes Abound in the Beer World

    By on June 15, 2017

    Beer has been a pivotal piece of human history, predating bread and likely being a major contributor in man’s transition from hunter/gatherer to agricultural society; with the first example of beer estimated to date back to 10,000 BCE at...

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  • Fad Foods

    Fad Foods Create Brand Value

    By on June 5, 2017

    The Unicorn Frappucino created an Instagram frenzy when it came out in April. Now Taco Bell is gaining attention for its Naked Chicken Chips. Both restaurants are known for popping up with crazy new recipes, but what does this...

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  • political brands

    Brands Get Political [Examples and Tips]

    By on March 28, 2017

    The American presidential election of 2016 prompted many citizens to become more politically active. Headlines of the election were hard to dodge, so many participated in the debate, both in-person and online. Since the election, that activity has only...

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  • Pantone Color of the Year 2017: Greenery

    By on December 28, 2016

    Symbolic of new beginnings, Pantone chose Greenery as the color of 2016. This may be in response to the tumultuous year the world has seen in 2016. According to Leatrice Eiseman, Executive Director of Pantone: “Greenery bursts forth in...

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