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  • Power of Branding

    Proof of the Power of Branding

    By on December 15, 2017

    Diamonds have always been perceived as highly valuable and desirable… or have they? Your family’s most precious heirloom’s value may be more perception than monetary value. But “A diamond is forever,” right? Where did that quote even come from?...

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  • Evolution Logos

    The Evolution of Major Brand Logos

    By on December 15, 2017

    Brands like Coca-Cola, Starbucks, Apple, and Google are some of the top, most recognizable brands. They’re easily identifiable, well-known globally, and enjoy a certain level of brand trust. Their success, in part, comes from their stellar branding. Looking at...

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  • Naming Contest

    Saving the Environment While Reinforcing Your Brand: An Ode to the Paper Straw

    By on November 2, 2017

    Call it the brand nerd in me, or call it the opportunist in me, but naturally, when I see an awesome idea, I’m inclined to talk about it.  It’s why I wrote about some of my favorite nontraditional brand...

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  • Choosing Font For Logo

    Selecting the “Write” Font For Your Brand Logo [INFOGRAPHIC]

    By on October 6, 2017

    It can be easy to forget the importance of font when creating your company’s brand logo. How much can such a minor detail affect the end result? Well, quite a bit. When creating your brand’s logo, every detail counts...

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  • 2017 Logo Trends

    7 Logo Trends for 2017

    By on August 25, 2017

    Last year, we presented 16 Logo Trends for 2016, all gathered from LogoLounge.  Over one year later, LogoLounge has finally released its trends for 2017. The list is based on over 25,000 logo entries the website has seen over...

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  • Budget Branding

    Branding that Won’t Break the Bank

    By on August 18, 2017

    Branding requires a great deal of time and effort to both form and maintain – and that can lead to high costs. It doesn’t have to be that way though. Through 6 techniques, provided by HubSpot, businesses can develop...

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