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  • Choosing Font For Logo

    Selecting the “Write” Font For Your Brand Logo [INFOGRAPHIC]

    By on October 6, 2017

    It can be easy to forget the importance of font when creating your company’s brand logo. How much can such a minor detail affect the end result? Well, quite a bit. When creating your brand’s logo, every detail counts...

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  • 2017 Logo Trends

    7 Logo Trends for 2017

    By on August 25, 2017

    Last year, we presented 16 Logo Trends for 2016, all gathered from LogoLounge.  Over one year later, LogoLounge has finally released its trends for 2017. The list is based on over 25,000 logo entries the website has seen over...

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  • Budget Branding

    Branding that Won’t Break the Bank

    By on August 18, 2017

    Branding requires a great deal of time and effort to both form and maintain – and that can lead to high costs. It doesn’t have to be that way though. Through 6 techniques, provided by HubSpot, businesses can develop...

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  • Brand Name Verb

    Turn Your Brand Name into a Verb to Become a Household Name

    By on July 14, 2017

    Google, Photoshop, and Skype all have something in common: their brand names are used as verbs for everyday activities. Instead of saying you’re going to video chat or that you’re going to search the internet, you’re likely going to...

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  • Naming a new beer case study

    Trademark Law for Craft Brewers: Disputes Abound in the Beer World

    By on June 15, 2017

    Beer has been a pivotal piece of human history, predating bread and likely being a major contributor in man’s transition from hunter/gatherer to agricultural society; with the first example of beer estimated to date back to 10,000 BCE at...

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  • Fad Foods

    Fad Foods Create Brand Value

    By on June 5, 2017

    The Unicorn Frappucino created an Instagram frenzy when it came out in April. Now Taco Bell is gaining attention for its Naked Chicken Chips. Both restaurants are known for popping up with crazy new recipes, but what does this...

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