630-868-5061

  • Naming a new beer case study

    Trademark Law for Craft Brewers: Disputes Abound in the Beer World

    By on June 15, 2017

    Beer has been a pivotal piece of human history, predating bread and likely being a major contributor in man’s transition from hunter/gatherer to agricultural society; with the first example of beer estimated to date back to 10,000 BCE at...

    Read more
    0
  • Fad Foods

    Fad Foods Create Brand Value

    By on June 5, 2017

    The Unicorn Frappucino created an Instagram frenzy when it came out in April. Now Taco Bell is gaining attention for its Naked Chicken Chips. Both restaurants are known for popping up with crazy new recipes, but what does this...

    Read more
    0
  • political brands

    Brands Get Political [Examples and Tips]

    By on March 28, 2017

    The American presidential election of 2016 prompted many citizens to become more politically active. Headlines of the election were hard to dodge, so many participated in the debate, both in-person and online. Since the election, that activity has only...

    Read more
    0
  • Pantone Color of the Year 2017: Greenery

    By on December 28, 2016

    Symbolic of new beginnings, Pantone chose Greenery as the color of 2016. This may be in response to the tumultuous year the world has seen in 2016. According to Leatrice Eiseman, Executive Director of Pantone: “Greenery bursts forth in...

    Read more
    0
  • Lobster and Potatoes Rebranding

    Lobster, Potatoes, and How Rebranding Could Change the Course of History

    By on December 5, 2016

    Throughout a brand—or product’s—history, one of the most critical elements in its success or failure is its perception to the general public. From failures like New Coke or Ayds Diet Candy to immense successes like Apple or Burberry, the...

    Read more
    0
  • Rebranding steps

    5 Critical Steps of Rebranding

    By on August 3, 2016

    Rebrands happen for all kinds of reasons: acquisition, reputation, or strategy shifts. In the long-run it could have a major payoff. In the short-term, however, it’s costly and time-consuming. A rebranding is no small task, which is why MarketingProfs...

    Read more
    0