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  • A Strange Brand Naming Trend

    By on April 27, 2021

    Creating words without vowels is not new. Dropping vowels make a company sound cool and stand out to the world. The usual vowel that gets taken out during a naming process is the letter “E.” So, why do companies...

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  • How Brick and Mortar Brands Become Ecommerce Brands

    By on April 15, 2021

    The pandemic has changed many retail brands from brick and mortar or storefronts, to eCommerce, delivery and subscription brands. Why? Because consumers and business customers have changed buying habits with further use of online shopping… preferring delivery or pick-up...

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  • April Fools Rebrand Goes Wrong

    By on March 31, 2021

    Volkswagen to Voltswagen of America? This name change was supposed to be an April Fools joke, but everyone took it a little too serious. The goal of this campaign was to get their audience talking about their first all-electric...

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  • Brand Awareness Tips and Tricks

    By on February 25, 2021

    Understanding brand awareness is key to success. Check out What is Brand Awareness before continuing. Now that you know what brand awareness is, it is important to know how to build your brand awareness. There are many ways to...

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  • What is Brand Awareness?

    By on February 11, 2021

    Brand awareness is very important when it comes to building your brand. Knowing what brand awareness is and how to measure it will help you grow your business. College marketing curriculums often identify awareness as the first step in...

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  • 7 Best Brands of 2020

    By on January 18, 2021

    Despite last year, many brands were able to adapt to the challenges and come out on top. Between lockdowns and remote work, companies had to think outside the box to not fail. A few brands that grew throughout this...

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