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  • Facebook Rebranding to Meta: the Good and Bad

    By on November 5, 2021

    Last Thursday, Mark Zuckerberg announced that Facebook will now change its platforms name to Meta. The name change reflects growth opportunities and a focus on Metaverse. Mark Zuckerberg stated that this change had nothing to do with the negativity...

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  • Facebook Changes Name to Meta

    By on October 29, 2021

    The social media network Facebook was founded in 2004 by Mark Zuckerberg. The pioneer startup would later become one of the most popular social media platforms for personal and business use. Perhaps not coincidentally, with all the legal and...

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  • The Power of Brand Nicknames

    By on July 22, 2021

    Brand nicknames have been around for years, but what happens when these brands go to a digital setting, such as social media or website? Do they choose their corporate name or their brand nickname? As reported by HBR on...

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  • A Strange Brand Naming Trend

    By on April 27, 2021

    Creating words without vowels is not new. Dropping vowels make a company sound cool and stand out to the world. The usual vowel that gets taken out during a naming process is the letter “E.” So, why do companies...

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  • How Brick and Mortar Brands Become Ecommerce Brands

    By on April 15, 2021

    The pandemic has changed many retail brands from brick and mortar or storefronts, to eCommerce, delivery and subscription brands. Why? Because consumers and business customers have changed buying habits with further use of online shopping… preferring delivery or pick-up...

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  • April Fools Rebrand Goes Wrong

    By on March 31, 2021

    Volkswagen to Voltswagen of America? This name change was supposed to be an April Fools joke, but everyone took it a little too serious. The goal of this campaign was to get their audience talking about their first all-electric...

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