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  • TikTok Rebranding

    TikTok Explores Rebranding from China

    By on November 26, 2019

    TikTok is a social media app that started in China and became popular in the United States. This company is now looking for a way to rebrand from their Chinese roots. As reported by Wall Street Journal on November...

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  • Online Reviews

    Online Reviews: Meaningful or Worthless?

    By on November 20, 2019

    Throughout the years, online reviews have been up for question on if they are still meaningful to the consumer. Some are genuine, but some are fake reviews. As reported by Wall Street Journal on September 27th, 2019 by Rebecca...

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  • Cause Branding vs Cause Marketing

    Cause Branding vs. Cause Marketing

    By on November 15, 2019

    Cause branding might be considered synonymous with the cause marketing, but there are differences that will be identified below. Whether cause marketing or cause branding, both have grown to be a key elements in the marketing mix for companies...

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  • Brand Storytelling 101

    Brand Storytelling 101

    By on November 6, 2019

    Surely the fanciful term has crossed your path lately? If you are in the marketing industry, Brand Storytelling is everywhere. Perhaps trending? In fact, a recent Forbes article proclaimed the Brand Storytelling is the Future of Marketing! (see recommended...

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  • Facebook Rebrands Its Sub-Brands

    Facebook Rebrands Its Sub-Brands

    By on October 23, 2019

    Did you know that Facebook owns Instagram and WhatsApp? This massive social media platform has owned these two apps for a few years now. Would it help or break the growth of these platforms if people knew? As reported...

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  • Hotel Chains Add Brands to Boost Revenue

    Hotel Chains Add Brands to Boost Revenue

    By on August 13, 2019

    What are your thoughts on hotel chains creating new brands? As you do your research on hotels, you will find that Hilton and Marriott are creating new hotel brands to boost revenue and make a different experience. As reported...

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