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  • 5 of The Biggest Name Changes of 2021

    By on December 27, 2021

    When it comes to brand naming, 2021 started and ended with a few bangs. Early in the year, Aunt Jemima announced that they were changing their name, and then other popular companies would later announce new names for their...

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  • Pantone Color of the Year 2022

    By on December 15, 2021

    And the 2022 Color of the Year is… PANTONE 17-3938 Very Peri. Displaying a carefree confidence and a daring curiosity that animates our creative spirit, inquisitive and intriguing PANTONE 17-3938 Very Peri helps us to embrace this altered landscape...

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  • Facebook Rebranding to Meta: the Good and Bad

    By on November 5, 2021

    Last Thursday, Mark Zuckerberg announced that Facebook will now change its platforms name to Meta. The name change reflects growth opportunities and a focus on Metaverse. Mark Zuckerberg stated that this change had nothing to do with the negativity...

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  • Facebook Changes Name to Meta

    By on October 29, 2021

    The social media network Facebook was founded in 2004 by Mark Zuckerberg. The pioneer startup would later become one of the most popular social media platforms for personal and business use. Perhaps not coincidentally, with all the legal and...

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  • The Power of Brand Nicknames

    By on July 22, 2021

    Brand nicknames have been around for years, but what happens when these brands go to a digital setting, such as social media or website? Do they choose their corporate name or their brand nickname? As reported by HBR on...

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  • A Strange Brand Naming Trend

    By on April 27, 2021

    Creating words without vowels is not new. Dropping vowels make a company sound cool and stand out to the world. The usual vowel that gets taken out during a naming process is the letter “E.” So, why do companies...

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