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  • Branding Lessons from Red Bull

    5 Branding Lessons from Red Bull

    By on January 3, 2020

    If you have heard of Red Bull, you have probably know this company as an energy drink brand. But there is so much more to Red Bull than energy drinks. History Red Bull was founded in Chakkapong, Thailand in...

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  • Pantone Color of the Year Classic Blue

    Pantone Color of the Year 2020: Classic Blue

    By on December 13, 2019

    It is that time of the year. Pantone has released the color of the year 2020: PANTONE 19-4052 Classic Blue. According to Leatrice Eiseman, Executive Director of the Pantone Color Institute: “We are living in a time that requires...

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  • Effective Ways to Brand Your Start-Up

    Effective Ways to Brand Your Start-Up as an Innovator

    By on December 10, 2019

    What makes a business innovative? Consistency, peer promotion, and becoming a portal are three ways to brand your start-up as innovative.   As reported by Inc. on June 30, 2016 by Tracy Leigh Hazzard. Three Ways to Brand Your...

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  • 5 Keys to Brand Building

    5 Keys to Brand Building

    By on December 5, 2019

    With entrepreneurship sky rocketing, the more and more small and medium-sized businesses are opening. Branding has become a major component in success of these businesses.    It is easy to forget how important branding is to a company. To...

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  • TikTok Rebranding

    TikTok Explores Rebranding from China

    By on November 26, 2019

    TikTok is a social media app that started in China and became popular in the United States. This company is now looking for a way to rebrand from their Chinese roots. As reported by Wall Street Journal on November...

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  • Online Reviews

    Online Reviews: Meaningful or Worthless?

    By on November 20, 2019

    Throughout the years, online reviews have been up for question on if they are still meaningful to the consumer. Some are genuine, but some are fake reviews. As reported by Wall Street Journal on September 27th, 2019 by Rebecca...

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