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  • Hotel Chains Add Brands to Boost Revenue

    Hotel Chains Add Brands to Boost Revenue

    By on August 13, 2019

    What are your thoughts on hotel chains creating new brands? As you do your research on hotels, you will find that Hilton and Marriott are creating new hotel brands to boost revenue and make a different experience. As reported...

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  • Brand Building Reach New Heights

    Brand Building Tactics Reach New Heights!

    By on August 6, 2019

    So many luxury brands have taken the leap and started looking beyond traditional advertising. Brands are starting to make advertising, events and outright stunts an experience for their consumer. How does going above and beyond help sell a product?...

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  • Friends U Can't Trust Trademark

    What is the Problem with this Company’s Name?

    By on July 19, 2019

    The Supreme Court does not allow obscenity or profanity in the title of a company, so why did the U.S. Patent and Trademark Office decline Erik Brunetti’s title? As reported by Wall Street Journal on April 25, 2019 by...

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  • Adidas trying to trademark three stripes

    Trademark Ruling in Europe Not Favorable to Adidas

    By on July 15, 2019

    Are three stripes too basic for a trademark? As for Adidas, the General Court of the European Union is saying it is. Adidas Told Three Stripes Aren’t Enough for a Trademark As reported by Wall Street Journal on June...

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  • Renaming a Country

    Renaming a Country

    By on July 9, 2019

    Is it Swaziland, Eswatini, or Ngwane? Changing a name of a country can be complicated. Even a King Can’t Rename a Country Without Some Complications Reported by The Wall Street Journal on May 27, 2019 by Alexandra Wexler. MBABANE,...

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  • Worst Brand Name of 2019

    Worst Brand Name of 2019?

    By on June 19, 2019

    Only half way through this exciting year, we just might have a winner of the the dubious Worst Brand Name of 2019! As reported by The Wall Street Journal on June 14, 2019, by authors Liz Hoffman and Rachel...

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