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  • Top 100 Brands 2020

    Benchmark the Top 100 Brands of 2020

    By on August 7, 2020

    2020 has been a year of ups and downs for everyone. Brands have had to adapt to many changes that took place, from employees working from home, to more customers shopping online. BrandZ have just released the top 100...

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  • Naming Properties

    Naming Historical Estates

    By on July 27, 2020

    One way to make your house stand out is by giving it a name. Even though there is no real data if naming properties actually work or if people make more money by doing this game, it does continue...

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  • Fiat Chrysler

    Fiat Chrysler To Be Renamed

    By on July 20, 2020

    Fiat Chrysler is going through a name change. This car company will be merging with PSA, and due to this, they will be renamed Stellantis. As reported by Wall Street Journal on July 15th, 2020 by Nora Naughton. Fiat...

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  • Political Correctness - Part 2

    Brand Naming for Political Correctness (2 of 2)

    By on July 17, 2020

    Drum roll, please. The Washington’s NFL team has officially made the decision to change their name. Despite the tradition and the cost of rebranding, they will go through the rebranding process. As reported by Wall Street Journal on July...

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  • Jeep Car Names

    Should Jeep Change Their Car Names?

    By on June 30, 2020

    Does naming a car after a Native American tribe cause a problem? Many automotive manufacturers name their vehicles after Native American terms (Grand Cherokee, Pontiac Aztek, etc.). Within the recent months, major companies have considered renaming their products and...

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  • Political Correctness - Part 1

    Brand Naming for Political Correctness (1 of 2)

    By on June 25, 2020

    Washington Redskins is one of the NFL oldest and most-storied franchises. This football team was founded in 1932 but was renamed the Redskins in 1933. With the history behind this team, is it fair to rebrand this teams? As...

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