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  • 11 Colors and Their Meaning

    By on April 19, 2022

    You have your brand concept. You have the brands’ name. It is time to start thinking about logos and colors. Knowing what colors to choose for your brand is very important. Why? Well, color influences more than you would...

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  • 7 Rules of Personal Branding

    By on April 6, 2022

    Personal branding is the process of clarifying the qualities that differentiate you from the rest. As stated by Entrepreneur, a personal brand is an expression of who you are, what you do and why you need an engaging, inviting...

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  • Health Care Company Seeks Rebrand for Second Time

    By on March 28, 2022

    Anthem Inc is planning on changing its name to Elevance Health Inc to rebrand itself and focus on its traditional health insurance. This is not the first time this health care company changed their name. In 2014, it went...

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  • 2022 Brand Naming Tips

    By on February 21, 2022

    Finding the right name for your new business can have significant impact to your success. The wrong name can do harm to your business; therefore, you need to create a name that is powerful and will stand out to...

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  • 8 Branding Trends for 2022

    By on January 14, 2022

    Branding is a priority when it comes to business. Without branding, a business has no story. It is what helps consumers differentiate one business to another business. It is only the start of 2022, and many companies will either...

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  • The Best and Worst Logos of 2021

    By on January 6, 2022

    The new year is always a robust time for companies and products to consider or plan rebranding. Why? Perhaps fiscal year planning or budgeting? Maybe a new strategic direction? Or possibly a competitive response. No question the foundation of...

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