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  • Woke Advertising

    “Woke” Advertising: Branding for Ethical Consumerism

    By on October 29, 2018

    Brand identity refers to the reputation companies actively cultivate about themselves and is crucial in attracting new customers and to garner customer loyalty. As popular culture evolves, trends in branding keep pace. As younger generations put greater emphasis on...

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  • Dunkin' New Logo

    Dunkin’ Brand Name Change Gains Spotlight

    By on October 9, 2018

    On Wednesday, September 26, 2018, Miach Maidenberg and Julie Jargon of The Wall Street Journal provided insight to the Dunkin’ Brand name change. Although ‘donuts’ is being dropped from the name, Dunkin’ still plans to keep them in the...

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  • Family Owned

    How Family-Owned Affects Brand Perception

    By on September 19, 2018

    Family-owned businesses make the world go ‘round – really! Two-thirds of businesses worldwide are family-owned. They also account for 50-80% of employment in most countries. It’s not surprising, being family-owned does wonders for brand perception. There are countless success...

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  • Real Name Changer

    Charity Rebrands for Growth

    By on August 23, 2018

    On August 13, 2018, Lisa Bertagnoli of Crain Chicago Business explained why rebranding a Chicago-based charity was a real game changer. Though it may seem as a simple change, the charity expects to see great success. What’s in a...

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  • Ihob

    Is Faking A Rebrand A Good Idea?

    By on July 30, 2018

    In the crowded food industry, it can be difficult to stand out, especially when the business’s products exist in an especially over-saturated category, like breakfast or burgers. So when thinking of it that way, is it really that surprising...

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  • Dropbox Branding

    Dropbox Branding: Good or Bad?

    By on June 7, 2018

    Dropbox’s rebranding was a major move for them. Little has changed with its image in the last 10 years, so this decision had an impact on the design community. Dropbox is really excited about and seems very happy with...

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