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  • Pantone Color of the Year 2021

    By on December 15, 2020

    2020 looked a little different for everyone, but hopefully 2021 can bring some positive outcomes. With that being said, Pantone has decided on two colors for 2021: PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating. According to Leatrice Eiseman,...

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  • Building a Brand Story in a Crisis

    By on October 7, 2020

    2020 has been a rollercoaster. During difficult times, telling a brand story can be hard. But even though it may be hard, there is still a way to do it. As reported by Forbes on July 30th, 2020 by...

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  • Building Your Offline Brand Online

    By on September 29, 2020

    Consistency is key. Having a brand offline allows for companies to build a local community, but times are slowly changing. It is time to bring your brand online by using social media. As reported by Forbes on September 9th,...

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  • How Franchisees Reacted To COVID-19 Pandemic

    By on September 15, 2020

    Who would have thought that a pandemic could be a learning experience for many companies? During this time, companies had to get creative on their branding. Many companies were able to learn and grow from this pandemic, while some...

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  • Benchmark the Top 100 Brands of 2020

    By on August 7, 2020

    2020 has been a year of ups and downs for everyone. Brands have had to adapt to many changes that took place, from employees working from home, to more customers shopping online. BrandZ have just released the top 100...

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  • Naming Historical Estates

    By on July 27, 2020

    One way to make your house stand out is by giving it a name. Even though there is no real data if naming properties actually work or if people make more money by doing this game, it does continue...

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