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  • Brand Naming Tips: What’s Your Name Type?

    By on December 15, 2011

    Before jumping into brand name development, it’s important to understand the different types of names. Why? Because without this knowledge, there is a tendency only consider certain types of names. In addition, mapping competitor’s name types supports positioning strategy....

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  • 10 Steps to Effective Business or Product Naming

    By on November 14, 2011

    Naming a business or product is one of the most important and strategic decisions ever made. No other marketing decision can have as great an impact on success, the level of marketing investment required, or is more expensive to...

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