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Branding 101
Branding is typically thought of as developing a name or a logo for a company or product (service). However,...
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Lobster, Potatoes, and How Rebranding Could Change the Course of History
Throughout a brand—or product’s—history, one of the most critical elements in its success or failure is its perception to...
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Rebrands of 2014
As 2014 comes to a close, we thought we would take a look back at some big rebrands that...
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Will Puma’s New Partnership with Rihanna Save Face
Currently sitting in third place in the sporting-goods industry, Puma has decided to get back into its cat-like shape...
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Brand Comeback Stories
It isn’t unusual for major brands to disappear. Many brands such as Circuit City, Borders, and Blockbuster are likely...