8 Branding Trends for 2022
Branding is a priority when it comes to business. Without branding, a business has no story. It is what...00
Benchmark the Top 100 Brands of 2020
2020 has been a year of ups and downs for everyone. Brands have had to adapt to many changes...
Building Brand Loyalty Online
No question, during this pandemic and recession, the way consumers shop is changing; therefore, the way brands connect with...
8 Tips for Creating a Brand
When creating a brand, there are many things to think about. It is not just about the logo of...
When Should A Company Rebrand?
Many business owners believe that a company’s branding is just a company’s name and logo, but there is more...
Car Brand Naming is a Tricky Category
Have you ever thought of how a car gets their name (for example: Mercedes-Benz C-Class, or the new Lincoln...
Brand Innovation 101
Brand innovation is more important this year than any year before. Consumers are looking at what a brand does...
Packaging Becomes a Sustainable Experience
How important is the packaging to a consumer? Many companies, like Seed Health try to make an experience for...