- December 11, 2013
Naming Mergers and Acquisitions
Read moreOne of the highest profile brand naming scenarios is a corporate acquisition or merger of corporations. In a merger of equals, which brand name should be used? Recently, such a scenario took place in our own backyard. Naperville-based OfficeMax...
20 - November 27, 2013
3 Branding Considerations For Social Media
Read moreThe prevalence of social media has implications for one of your biggest marketing decisions: branding. Brand identity is all visual (and verbal) elements of your brand, including name (trademarks), logo, messaging, graphic themes (including color), taglines and messages, and...
- October 2, 2013
Do I Need To Rebrand? Part 2
Read moreAs discussed in part one of our rebranding series, we would like to look into the questions you need to ask yourself to determine if your company needs a rebrand. Stated previously, we get a lot of inquiries from...
- October 1, 2013
Do I Need To Rebrand? Part 1
Read moreWe get a lot of inquiries from companies looking to rebrand. Many times, the client doesn’t even know what they want, but they know what they don’t want, and that is their current brand. We’ve taken some great points...
- September 24, 2013
Building Brand Loyalty, a Richard Branson story
Read moreWorld famous entrepreneur, Richard Branson is known for his expertise in growing outstanding companies through brand loyalty & by creating company cultures that people love. He is best known for founding Virgin Group, a brand that is currently valued...
- August 27, 2013
Startup Brand Naming: Why all those Quirky Names?
Read moreKaggle, Mibblio, Shodogg, Zaarly. What do they all have in common? They are part of the trend that startups have indulged, finding increasingly quirky names that stick in the memories of consumers. Lindsay Gellman of the The Wall Street...