630-868-5061

  • Branding Trends

    Top 15 Logo Trends of 2013: Part 2

    By on June 1, 2013

    Part 2 of our Top Logo Design Trends of 2013, we bring you the next 7 stylistic trends that are driving designers this year.  To recap, check out Part 1 of Top 15 Logo Design Trends of 2013 to...

    Read more
    0
  • Branding Trends

    Top 15 Logo Trends of 2013: Part 1

    By on May 31, 2013

    When it comes to branding, there are a series of elements that are crucial to your brand’s survival. Once you name your brand (see 10 Steps to Effective Business or Product Naming) the next thing to tackle will be your...

    Read more
    0
  • Black Packaging Can Signal Premium

    Black Packaging and Consumer Opinion

    By on March 13, 2013

    Why are so many brands choosing black packaging? In a struggling economy, consumers are increasing cost sensitive and black can signal “premium”. The color black can symbolize power, sexuality, sophistication, formality, wealth, and more. A recent article in WSJ,...

    Read more
    0
  • Domain Name Game

    Brand Naming Tales: The Domain Name Game

    By on February 13, 2013

    Depending on the type of business or product, the availability of a domain name (also called URL or Uniform Resource Locator or website address) may be critical to the name selection. However, most common names, acronyms and interesting domain...

    Read more
    0
  • What Colors Say

    What Can Color Do For You?

    By on January 12, 2013

    A recent blog post from Marketo gave a great overview of what your brand color says about your business. An infographic highlights each color and describes how your brand’s color affects various aspects such as buying decisions and company recognition,...

    Read more
    0
  • 2013 Pantone Color Emerald

    Pantone Color of 2013: Emerald Gets the Crown

    By on December 27, 2012

    In 2011, we were both “captivated and stimulated” by the bold presence of Honeysuckle Pink. Then in 2012, we were ignited by the “heat and energy” of Tangerine Tango. Now in 2013, we are harnessing that energy and fueling...

    Read more
    0