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Fiat Chrysler To Be Renamed
Fiat Chrysler is going through a name change. This car company will be merging with PSA, and due to...
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Car Brand Naming is a Tricky Category
Have you ever thought of how a car gets their name (for example: Mercedes-Benz C-Class, or the new Lincoln...
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5 Branding Lessons from Red Bull
If you have heard of Red Bull, you have probably know this company as an energy drink brand. But...
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TikTok Explores Rebranding from China
TikTok is a social media app that started in China and became popular in the United States. This company...
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Online Reviews: Meaningful or Worthless?
Throughout the years, online reviews have been up for question on if they are still meaningful to the consumer....
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Brand Storytelling 101
Surely the fanciful term has crossed your path lately? If you are in the marketing industry, Brand Storytelling is...
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Facebook Rebrands Its Sub-Brands
Did you know that Facebook owns Instagram and WhatsApp? This massive social media platform has owned these two apps...
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Hotel Chains Add Brands to Boost Revenue
What are your thoughts on hotel chains creating new brands? As you do your research on hotels, you will...
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Brand Building Tactics Reach New Heights!
So many luxury brands have taken the leap and started looking beyond traditional advertising. Brands are starting to make...
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Worst Brand Name of 2019?
Only half way through this exciting year, we just might have a winner of the the dubious Worst Brand...