Fiat Chrysler To Be Renamed
Fiat Chrysler is going through a name change. This car company will be merging with PSA, and due to...00
Car Brand Naming is a Tricky Category
Have you ever thought of how a car gets their name (for example: Mercedes-Benz C-Class, or the new Lincoln...
TikTok Explores Rebranding from China
TikTok is a social media app that started in China and became popular in the United States. This company...
Online Reviews: Meaningful or Worthless?
Throughout the years, online reviews have been up for question on if they are still meaningful to the consumer....
Brand Storytelling 101
Surely the fanciful term has crossed your path lately? If you are in the marketing industry, Brand Storytelling is...
Hotel Chains Add Brands to Boost Revenue
What are your thoughts on hotel chains creating new brands? As you do your research on hotels, you will...
Brand Building Tactics Reach New Heights!
So many luxury brands have taken the leap and started looking beyond traditional advertising. Brands are starting to make...
Worst Brand Name of 2019?
Only half way through this exciting year, we just might have a winner of the the dubious Worst Brand...