Naming Historical Estates
One way to make your house stand out is by giving it a name. Even though there is no...00
Turn Your Brand Name into a Verb to Become a Household Name
Google, Photoshop, and Skype all have something in common: their brand names are used as verbs for everyday activities....
Beer Naming: Case Study
Following is an insiders view of the brand name development process for a new consumer brand—specifically a new, specialty...
Naming Your Brand: 10 Questions To Ask
A proper brand name: one that conveys your identity, is easily remembered, and is useful to the potential customer;...
Buzzwords in 2013: What Made Them Buzz?
Selfie, Subtweet, Sharknado, Twerk, Catfishing: What do they all have in common? These made for some of the top...
Going Generic: What Can It Mean For A Brand
When you have a cold, what do you reach for to blow your nose? How about when you accidently...
Internal Naming Contests Can Destroy Your Brand Image
More often than not, companies of all sizes, start-ups to billion dollar giants, will attempt to develop a new...
Golf Ball Naming: An Interesting History on Golf Ball Brands
We found the most interesting article in the Wall Street Journal on golf ball naming. The article A Plea...
New Product Launch Checklist
Improving the effectiveness of new product launches is of critical importance to most companies and brands as development costs...
10 Steps to Effective Business or Product Naming
Naming a business or product is one of the most important and strategic decisions ever made. No other marketing...