Worst Brand Name of 2019?
Only half way through this exciting year, we just might have a winner of the the dubious Worst Brand...00
Strategy&: The Brand Name of PwC’s Latest Acquisition
What happens when a leading Management Consulting Firm is acquired by a leading Accounting giant? The answer: Booz &...
Bad Corporate Branding: Mondelez, Ingredion, AbbVie
Renaming or rebranding of large, established, successful corporations is often the result of a merger, or restructuring. In 2012...