Effective Ways to Brand Your Start-Up as an Innovator
What makes a business innovative? Consistency, peer promotion, and becoming a portal are three ways to brand your start-up...00
5 Keys to Brand Building
With entrepreneurship sky rocketing, the more and more small and medium-sized businesses are opening. Branding has become a major...
What is the Problem with this Company’s Name?
The Supreme Court does not allow obscenity or profanity in the title of a company, so why did the...
Branding that Won’t Break the Bank
Branding requires a great deal of time and effort to both form and maintain – and that can lead...
Naming Tech Startups: Case Study
Certainly the brand naming of high profile social media networks, and tech startups garner media attention. Some names are...
Are Mega Brands Dead?
Will 2014 mark the year that giant brands like Tide, Coca-Cola, Wheaties, and Cheerios start their slow spiral into...
Brand Beginnings: How Did the Biggest Brands Start?
Dell shares the humble beginnings of some of the biggest brands in their “Beginnings” ad. It comes as no...
Building Brand Loyalty, a Richard Branson story
World famous entrepreneur, Richard Branson is known for his expertise in growing outstanding companies through brand loyalty & by...
Startup Brand Naming: Why all those Quirky Names?
Kaggle, Mibblio, Shodogg, Zaarly. What do they all have in common? They are part of the trend that startups...
Naming A Startup: Advice from Startup Mentors
What does it take to name a startup? In a recent article by the Wall Street Journal, experts weigh...