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  • 7 tips Protecting Domain Name

    Is Your Domain Name Secure?

    By on February 16, 2019

    You’ve got a great name for your website. It reflects your brand and provides credibility to your budding business. You’re good, right? It’s time to sit back and relax and reap the benefits of having a solid domain name....

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  • Pantone Color of the Year Living Coral

    Pantone Color of the Year 2019: Living Coral

    By on January 15, 2019

    The 2019 Pantone color of year is Living Coral. For 20 years, Pantone has announced a color of the year to influence product development and purchasing decision to industries, including fashion, marketing, designers, and many more. What is the...

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  • Packaging Trends Hurting Brand

    Is Your Packaging Hurting Your Brand?

    By on January 10, 2019

    Product packaging has become more important as changes and challenges continue to reshape how businesses, consumers, and governments deal with sustainability and the shifting demands of ecommerce. Packaging must bridge the crucial connection between consumer trends, behaviors, and values...

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  • Domain Name

    My 7 Favorite Tips For The Perfect Domain Name

    By on December 15, 2018

    A key aspect of starting a business, is starting a website. Once you’ve spent the time and resources to develop and test an idea or service, you’re then ready to bring it to the marketplace. And no matter how...

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  • Alex Voice Experience

    Is Alexa the New Way to Brand Your Company?

    By on November 21, 2018

    Brands looking for new ways too engage customers may find potential in creating branded voice experiences on Amazon’s Alexa, Google Home, Apple’s Siri, and Microsoft’s Cortana. You don’t want to miss an opportunity and not enter the voice-enabled world...

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  • Woke Advertising

    “Woke” Advertising: Branding for Ethical Consumerism

    By on October 29, 2018

    Brand identity refers to the reputation companies actively cultivate about themselves and is crucial in attracting new customers and to garner customer loyalty. As popular culture evolves, trends in branding keep pace. As younger generations put greater emphasis on...

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