- August 6, 2019
Brand Building Tactics Reach New Heights!
Read moreSo many luxury brands have taken the leap and started looking beyond traditional advertising. Brands are starting to make advertising, events and outright stunts an experience for their consumer. How does going above and beyond help sell a product?...
00 - July 19, 2019
What is the Problem with this Company’s Name?
Read moreThe Supreme Court does not allow obscenity or profanity in the title of a company, so why did the U.S. Patent and Trademark Office decline Erik Brunetti’s title? As reported by Wall Street Journal on April 25, 2019 by...
- July 15, 2019
Trademark Ruling in Europe Not Favorable to Adidas
Read moreAre three stripes too basic for a trademark? As for Adidas, the General Court of the European Union is saying it is. Adidas Told Three Stripes Aren’t Enough for a Trademark As reported by Wall Street Journal on June...
- July 9, 2019
Renaming a Country
Read moreIs it Swaziland, Eswatini, or Ngwane? Changing a name of a country can be complicated. Even a King Can’t Rename a Country Without Some Complications Reported by The Wall Street Journal on May 27, 2019 by Alexandra Wexler. MBABANE,...
- June 19, 2019
Worst Brand Name of 2019?
Read moreOnly half way through this exciting year, we just might have a winner of the the dubious Worst Brand Name of 2019! As reported by The Wall Street Journal on June 14, 2019, by authors Liz Hoffman and Rachel...
- May 20, 2019
Logo Evolution vs. Rebrand: IKEA & Navy Pier
Read moreThe difference between evolving or rebranding your logo is a matter of degree. Evolving or evolution is minor changes, while rebranding is new or starting over. Branding experts say a logo should evolve every 7-10 years. Why? To remain...