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  • Building Brand Loyalty Online

    By on June 16, 2020

    No question, during this pandemic and recession, the way consumers shop is changing; therefore, the way brands connect with their customers is changing. In a time where online is becoming the leading option, brands need to find a way...

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  • 8 Tips for Creating a Brand

    By on May 19, 2020

    When creating a brand, there are many things to think about. It is not just about the logo of the company. Branding is a very important task for the company. As an owner, the branding should reflect the mission...

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  • When Should A Company Rebrand?

    By on April 22, 2020

    Many business owners believe that a company’s branding is just a company’s name and logo, but there is more to it. Brands change over time, therefore, many companies take the time to rebrand. Entrepreneur states that on average brands...

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  • Car Brand Naming is a Tricky Category

    By on April 6, 2020

    Have you ever thought of how a car gets their name (for example: Mercedes-Benz C-Class, or the new Lincoln Aviator)? For car manufacturers, brand naming is a critical decision with multiple considerations, and potentially millions at stake. Let’s take...

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  • 8 Steps to Build Your Personal Brand on Social Media

    By on April 1, 2020

    If you Googled yourself, what would pop up? If someone searched you on social media, what would they see? Is it positive or negative? What is Personal Branding? Influencer Marketing Hub describes personal branding as how you promote yourself....

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  • Brand Innovation 101

    By on March 18, 2020

    Brand innovation is more important this year than any year before. Consumers are looking at what a brand does vs. what a brand is communicating. The consumer is going to remember how the brand experience made them feel and...

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