- February 16, 2019
Is Your Domain Name Secure?
Read moreYou’ve got a great name for your website. It reflects your brand and provides credibility to your budding business. You’re good, right? It’s time to sit back and relax and reap the benefits of having a solid domain name....
00 - January 15, 2019
Pantone Color of the Year 2019: Living Coral
Read moreThe 2019 Pantone color of year is Living Coral. For 20 years, Pantone has announced a color of the year to influence product development and purchasing decision to industries, including fashion, marketing, designers, and many more. What is the...
- January 10, 2019
Is Your Packaging Hurting Your Brand?
Read moreProduct packaging has become more important as changes and challenges continue to reshape how businesses, consumers, and governments deal with sustainability and the shifting demands of ecommerce. Packaging must bridge the crucial connection between consumer trends, behaviors, and values...
- December 15, 2018
My 7 Favorite Tips For The Perfect Domain Name
Read moreA key aspect of starting a business, is starting a website. Once you’ve spent the time and resources to develop and test an idea or service, you’re then ready to bring it to the marketplace. And no matter how...
- November 21, 2018
Is Alexa the New Way to Brand Your Company?
Read moreBrands looking for new ways too engage customers may find potential in creating branded voice experiences on Amazon’s Alexa, Google Home, Apple’s Siri, and Microsoft’s Cortana. You don’t want to miss an opportunity and not enter the voice-enabled world...
- October 29, 2018
“Woke” Advertising: Branding for Ethical Consumerism
Read moreBrand identity refers to the reputation companies actively cultivate about themselves and is crucial in attracting new customers and to garner customer loyalty. As popular culture evolves, trends in branding keep pace. As younger generations put greater emphasis on...