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  • Should Jeep Change Their Car Names?

    By on June 30, 2020

    Does naming a car after a Native American tribe cause a problem? Many automotive manufacturers name their vehicles after Native American terms (Grand Cherokee, Pontiac Aztek, etc.). Within the recent months, major companies have considered renaming their products and...

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  • Brand Naming for Political Correctness (1 of 2)

    By on June 25, 2020

    Washington Redskins is one of the NFL oldest and most-storied franchises. This football team was founded in 1932 but was renamed the Redskins in 1933. With the history behind this team, is it fair to rebrand this teams? As...

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  • Building Brand Loyalty Online

    By on June 16, 2020

    No question, during this pandemic and recession, the way consumers shop is changing; therefore, the way brands connect with their customers is changing. In a time where online is becoming the leading option, brands need to find a way...

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  • 8 Tips for Creating a Brand

    By on May 19, 2020

    When creating a brand, there are many things to think about. It is not just about the logo of the company. Branding is a very important task for the company. As an owner, the branding should reflect the mission...

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  • When Should A Company Rebrand?

    By on April 22, 2020

    Many business owners believe that a company’s branding is just a company’s name and logo, but there is more to it. Brands change over time, therefore, many companies take the time to rebrand. Entrepreneur states that on average brands...

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  • Car Brand Naming is a Tricky Category

    By on April 6, 2020

    Have you ever thought of how a car gets their name (for example: Mercedes-Benz C-Class, or the new Lincoln Aviator)? For car manufacturers, brand naming is a critical decision with multiple considerations, and potentially millions at stake. Let’s take...

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