2020 looked a little different for everyone, but hopefully 2021 can bring some positive outcomes. With that being said, Pantone has decided on two colors for 2021: PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating.
According to Leatrice Eiseman, Executive Director of the Pantone Color Institute:
“The union of an enduring Ultimate Gray with the vibrant yellow Illuminating expresses a message of positivity supported by fortitude. Practical and rock solid but at the same time warming and optimistic, this is a color combination that gives us resilience and hope. We need to feel encouraged and uplifted; this is essential to the human spirit.”
These two colors make perfect sense for the year we are about to start. No better way to start 2021 with a positive message.
About the Colors
PANTONE 13-0647 Illuminating is a bright and cheerful yellow sparkling with vivacity, a warming yellow shade imbued with solar power. PANTONE 17-5104 Ultimate Gray is emblematic of solid and dependable elements which are everlasting and provide a firm foundation. Bringing these colors together creates the energy, clarity, and hope to overcome the continuing uncertainty in our lives.
Sun and Shadow
Have Fun with these Colors
Pantone is doing something different this year by allowing you to test these colors out with your smart phone. Check it out:
Will you use Ultimate Gray + Illuminating this year?
Additional Color Resources
Pantone Color of the Year 2021 (Pantone)
The Power of Color in Branding (Ideas BIG)