- May 20, 2019
Logo Evolution vs. Rebrand: IKEA & Navy Pier
Read moreThe difference between evolving or rebranding your logo is a matter of degree. Evolving or evolution is minor changes, while rebranding is new or starting over. Branding experts say a logo should evolve every 7-10 years. Why? To remain...
00 - April 12, 2019
How is your Personal Brand Online?
Read moreOne of the reasons why the internet is awesome is because you can use the platform to build your personal brand. While there are clear pathways for people who want to become lawyers and doctors, this isn’t the case...
- March 6, 2019
Branding 101
Read moreBranding is typically thought of as developing a name or a logo for a company or product (service). However, branding is much broader and includes brand strategy, brand identity, brand management and the brand experience. Here we will cover...
- February 16, 2019
Is Your Domain Name Secure?
Read moreYou’ve got a great name for your website. It reflects your brand and provides credibility to your budding business. You’re good, right? It’s time to sit back and relax and reap the benefits of having a solid domain name....
- January 10, 2019
Is Your Packaging Hurting Your Brand?
Read moreProduct packaging has become more important as changes and challenges continue to reshape how businesses, consumers, and governments deal with sustainability and the shifting demands of ecommerce. Packaging must bridge the crucial connection between consumer trends, behaviors, and values...
- December 15, 2018
My 7 Favorite Tips For The Perfect Domain Name
Read moreA key aspect of starting a business, is starting a website. Once you’ve spent the time and resources to develop and test an idea or service, you’re then ready to bring it to the marketplace. And no matter how...