- July 17, 2020
Brand Naming for Political Correctness (2 of 2)
Read moreDrum roll, please. The Washington’s NFL team has officially made the decision to change their name. Despite the tradition and the cost of rebranding, they will go through the rebranding process. As reported by Wall Street Journal on July...
00 - June 30, 2020
Should Jeep Change Their Car Names?
Read moreDoes naming a car after a Native American tribe cause a problem? Many automotive manufacturers name their vehicles after Native American terms (Grand Cherokee, Pontiac Aztek, etc.). Within the recent months, major companies have considered renaming their products and...
- June 25, 2020
Brand Naming for Political Correctness (1 of 2)
Read moreWashington Redskins is one of the NFL oldest and most-storied franchises. This football team was founded in 1932 but was renamed the Redskins in 1933. With the history behind this team, is it fair to rebrand this teams? As...
- June 16, 2020
Building Brand Loyalty Online
Read moreNo question, during this pandemic and recession, the way consumers shop is changing; therefore, the way brands connect with their customers is changing. In a time where online is becoming the leading option, brands need to find a way...
- May 19, 2020
8 Tips for Creating a Brand
Read moreWhen creating a brand, there are many things to think about. It is not just about the logo of the company. Branding is a very important task for the company. As an owner, the branding should reflect the mission...
- April 22, 2020
When Should A Company Rebrand?
Read moreMany business owners believe that a company’s branding is just a company’s name and logo, but there is more to it. Brands change over time, therefore, many companies take the time to rebrand. Entrepreneur states that on average brands...