- February 25, 2021
Brand Awareness Tips and Tricks
Read moreUnderstanding brand awareness is key to success. Check out What is Brand Awareness before continuing. Now that you know what brand awareness is, it is important to know how to build your brand awareness. There are many ways to...
00 - February 11, 2021
What is Brand Awareness?
Read moreBrand awareness is very important when it comes to building your brand. Knowing what brand awareness is and how to measure it will help you grow your business. College marketing curriculums often identify awareness as the first step in...
- January 18, 2021
7 Best Brands of 2020
Read moreDespite last year, many brands were able to adapt to the challenges and come out on top. Between lockdowns and remote work, companies had to think outside the box to not fail. A few brands that grew throughout this...
- January 4, 2021
Best and Worst Logos of 2020
Read moreA logo is one of the most important components of your brand. It must convey meaning, and reinforce a desired image and positioning. But the world changes, and logos should evolve over time. Therefore, it’s instructive to continually benchmark...
- December 15, 2020
Pantone Color of the Year 2021
Read more2020 looked a little different for everyone, but hopefully 2021 can bring some positive outcomes. With that being said, Pantone has decided on two colors for 2021: PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating. According to Leatrice Eiseman,...
- October 7, 2020
Building a Brand Story in a Crisis
Read more2020 has been a rollercoaster. During difficult times, telling a brand story can be hard. But even though it may be hard, there is still a way to do it. As reported by Forbes on July 30th, 2020 by...