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  • 7 Best Brands of 2020

    By on January 18, 2021

    Despite last year, many brands were able to adapt to the challenges and come out on top. Between lockdowns and remote work, companies had to think outside the box to not fail. A few brands that grew throughout this...

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  • Pantone Color of the Year 2021

    By on December 15, 2020

    2020 looked a little different for everyone, but hopefully 2021 can bring some positive outcomes. With that being said, Pantone has decided on two colors for 2021: PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating. According to Leatrice Eiseman,...

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  • Building a Brand Story in a Crisis

    By on October 7, 2020

    2020 has been a rollercoaster. During difficult times, telling a brand story can be hard. But even though it may be hard, there is still a way to do it. As reported by Forbes on July 30th, 2020 by...

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  • Building Your Offline Brand Online

    By on September 29, 2020

    Consistency is key. Having a brand offline allows for companies to build a local community, but times are slowly changing. It is time to bring your brand online by using social media. As reported by Forbes on September 9th,...

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  • How Franchisees Reacted To COVID-19 Pandemic

    By on September 15, 2020

    Who would have thought that a pandemic could be a learning experience for many companies? During this time, companies had to get creative on their branding. Many companies were able to learn and grow from this pandemic, while some...

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