- January 14, 2022
8 Branding Trends for 2022
Read moreBranding is a priority when it comes to business. Without branding, a business has no story. It is what helps consumers differentiate one business to another business. It is only the start of 2022, and many companies will either...
00 - January 6, 2022
The Best and Worst Logos of 2021
Read moreThe new year is always a robust time for companies and products to consider or plan rebranding. Why? Perhaps fiscal year planning or budgeting? Maybe a new strategic direction? Or possibly a competitive response. No question the foundation of...
- December 27, 2021
5 of The Biggest Name Changes of 2021
Read moreWhen it comes to brand naming, 2021 started and ended with a few bangs. Early in the year, Aunt Jemima announced that they were changing their name, and then other popular companies would later announce new names for their...
- December 15, 2021
Pantone Color of the Year 2022
Read moreAnd the 2022 Color of the Year is… PANTONE 17-3938 Very Peri. Displaying a carefree confidence and a daring curiosity that animates our creative spirit, inquisitive and intriguing PANTONE 17-3938 Very Peri helps us to embrace this altered landscape...
- November 5, 2021
Facebook Rebranding to Meta: the Good and Bad
Read moreLast Thursday, Mark Zuckerberg announced that Facebook will now change its platforms name to Meta. The name change reflects growth opportunities and a focus on Metaverse. Mark Zuckerberg stated that this change had nothing to do with the negativity...
- October 29, 2021
Facebook Changes Name to Meta
Read moreThe social media network Facebook was founded in 2004 by Mark Zuckerberg. The pioneer startup would later become one of the most popular social media platforms for personal and business use. Perhaps not coincidentally, with all the legal and...