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  • Political Correctness - Part 2

    Brand Naming for Political Correctness (2 of 2)

    By on July 17, 2020

    Drum roll, please. The Washington’s NFL team has officially made the decision to change their name. Despite the tradition and the cost of rebranding, they will go through the rebranding process. As reported by Wall Street Journal on July...

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  • Jeep Car Names

    Should Jeep Change Their Car Names?

    By on June 30, 2020

    Does naming a car after a Native American tribe cause a problem? Many automotive manufacturers name their vehicles after Native American terms (Grand Cherokee, Pontiac Aztek, etc.). Within the recent months, major companies have considered renaming their products and...

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  • Political Correctness - Part 1

    Brand Naming for Political Correctness (1 of 2)

    By on June 25, 2020

    Washington Redskins is one of the NFL oldest and most-storied franchises. This football team was founded in 1932 but was renamed the Redskins in 1933. With the history behind this team, is it fair to rebrand this teams? As...

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  • Building a Brand Online

    Building Brand Loyalty Online

    By on June 16, 2020

    No question, during this pandemic and recession, the way consumers shop is changing; therefore, the way brands connect with their customers is changing. In a time where online is becoming the leading option, brands need to find a way...

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  • Creating a Brand

    8 Tips for Creating a Brand

    By on May 19, 2020

    When creating a brand, there are many things to think about. It is not just about the logo of the company. Branding is a very important task for the company. As an owner, the branding should reflect the mission...

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  • When Should a Company Rebrand

    When Should A Company Rebrand?

    By on April 22, 2020

    Many business owners believe that a company’s branding is just a company’s name and logo, but there is more to it. Brands change over time, therefore, many companies take the time to rebrand. Entrepreneur states that on average brands...

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