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  • Brand Awareness Tips and Tricks

    By on February 25, 2021

    Understanding brand awareness is key to success. Check out What is Brand Awareness before continuing. Now that you know what brand awareness is, it is important to know how to build your brand awareness. There are many ways to...

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  • What is Brand Awareness?

    By on February 11, 2021

    Brand awareness is very important when it comes to building your brand. Knowing what brand awareness is and how to measure it will help you grow your business. College marketing curriculums often identify awareness as the first step in...

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  • 7 Best Brands of 2020

    By on January 18, 2021

    Despite last year, many brands were able to adapt to the challenges and come out on top. Between lockdowns and remote work, companies had to think outside the box to not fail. A few brands that grew throughout this...

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  • Pantone Color of the Year 2021

    By on December 15, 2020

    2020 looked a little different for everyone, but hopefully 2021 can bring some positive outcomes. With that being said, Pantone has decided on two colors for 2021: PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating. According to Leatrice Eiseman,...

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  • Building a Brand Story in a Crisis

    By on October 7, 2020

    2020 has been a rollercoaster. During difficult times, telling a brand story can be hard. But even though it may be hard, there is still a way to do it. As reported by Forbes on July 30th, 2020 by...

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