- November 15, 2019
Cause Branding vs. Cause Marketing
Read moreCause branding might be considered synonymous with the cause marketing, but there are differences that will be identified below. Whether cause marketing or cause branding, both have grown to be a key elements in the marketing mix for companies...
00 - November 6, 2019
Brand Storytelling 101
Read moreSurely the fanciful term has crossed your path lately? If you are in the marketing industry, Brand Storytelling is everywhere. Perhaps trending? In fact, a recent Forbes article proclaimed the Brand Storytelling is the Future of Marketing! (see recommended...
- October 23, 2019
Facebook Rebrands Its Sub-Brands
Read moreDid you know that Facebook owns Instagram and WhatsApp? This massive social media platform has owned these two apps for a few years now. Would it help or break the growth of these platforms if people knew? As reported...
- August 13, 2019
Hotel Chains Add Brands to Boost Revenue
Read moreWhat are your thoughts on hotel chains creating new brands? As you do your research on hotels, you will find that Hilton and Marriott are creating new hotel brands to boost revenue and make a different experience. As reported...
- August 6, 2019
Brand Building Tactics Reach New Heights!
Read moreSo many luxury brands have taken the leap and started looking beyond traditional advertising. Brands are starting to make advertising, events and outright stunts an experience for their consumer. How does going above and beyond help sell a product?...
- July 19, 2019
What is the Problem with this Company’s Name?
Read moreThe Supreme Court does not allow obscenity or profanity in the title of a company, so why did the U.S. Patent and Trademark Office decline Erik Brunetti’s title? As reported by Wall Street Journal on April 25, 2019 by...