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  • Lobster and Potatoes Rebranding

    Lobster, Potatoes, and How Rebranding Could Change the Course of History

    By on December 5, 2016

    Throughout a brand—or product’s—history, one of the most critical elements in its success or failure is its perception to the general public. From failures like New Coke or Ayds Diet Candy to immense successes like Apple or Burberry, the...

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  • Rebranding steps

    5 Critical Steps of Rebranding

    By on August 3, 2016

    Rebrands happen for all kinds of reasons: acquisition, reputation, or strategy shifts. In the long-run it could have a major payoff. In the short-term, however, it’s costly and time-consuming. A rebranding is no small task, which is why MarketingProfs...

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  • branded house

    Branded House or House of Brands?

    By on July 21, 2016

    When considering brand strategy, should your company employ a branded house, or house of brands? Which method is going to most effectively promote your brand? How you choose to brand your business greatly affects the public’s perception. Below, we...

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  • How Can Your Brand Benefit from Endorsements and Social Media

    By on February 16, 2016

    We’ve heard of luxury brands getting shout-outs in popular song lyrics, but what happens when a family-dining brand gets an explicit shout-out? Popular clothing brands such as Michael Kors, Versace, and Tom Ford are mentioned numerous times in hip-hop,...

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  • Keeping Up with Coca-Cola’s Taglines

    By on January 22, 2016

    Even the world’s largest brands are continuously working on their brand image to effectively connect with consumers. Coca-Cola’s chief marketing officer Marcos de Quinto, recently changed their tagline to ‘Taste the Feeling’ this year after 7-year-old slogan “Open Happiness”....

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