- December 5, 2016
Lobster, Potatoes, and How Rebranding Could Change the Course of History
Read moreThroughout a brand—or product’s—history, one of the most critical elements in its success or failure is its perception to the general public. From failures like New Coke or Ayds Diet Candy to immense successes like Apple or Burberry, the...
01 - August 3, 2016
5 Critical Steps of Rebranding
Read moreRebrands happen for all kinds of reasons: acquisition, reputation, or strategy shifts. In the long-run it could have a major payoff. In the short-term, however, it’s costly and time-consuming. A rebranding is no small task, which is why MarketingProfs...
- July 21, 2016
Branded House or House of Brands?
Read moreWhen considering brand strategy, should your company employ a branded house, or house of brands? Which method is going to most effectively promote your brand? How you choose to brand your business greatly affects the public’s perception. Below, we...
- May 26, 2016
16 Logo Trends for 2016
Read moreGone (for now) are the days of complex logos. Simplicity is currently ruling the design world. LogoLounge phrases this trend as KISS- Keep It Simple Stupid. In their recent article on the 2016 logo trends, they expand on this...
- February 16, 2016
How Can Your Brand Benefit from Endorsements and Social Media
Read moreWe’ve heard of luxury brands getting shout-outs in popular song lyrics, but what happens when a family-dining brand gets an explicit shout-out? Popular clothing brands such as Michael Kors, Versace, and Tom Ford are mentioned numerous times in hip-hop,...
- January 22, 2016
Keeping Up with Coca-Cola’s Taglines
Read moreEven the world’s largest brands are continuously working on their brand image to effectively connect with consumers. Coca-Cola’s chief marketing officer Marcos de Quinto, recently changed their tagline to ‘Taste the Feeling’ this year after 7-year-old slogan “Open Happiness”....