- January 3, 2018
Google Alphabet Rebrand is a Relevant Case Study
Read moreIt’s been almost three years since Google’s creation of parent company Alphabet took place, but it’s branding lessons linger today. Why is this a big deal? Google, in a surprising move at the time, formed a parent company by...
00 - December 27, 2017
2017 Branding Retrospective
Read moreWhew. What a year 2017 was for branding. Many brands got politically or socially active, a risky move. At times it struck a powerful chord with audiences; other times, it completely backfired. Take a look back at the most...
- December 15, 2017
Proof of the Power of Branding
Read moreDiamonds have always been perceived as highly valuable and desirable… or have they? Your family’s most precious heirloom’s value may be more perception than monetary value. But “A diamond is forever,” right? Where did that quote even come from?...
- December 1, 2017
The Evolution of Major Brand Logos
Read moreBrands like Coca-Cola, Starbucks, Apple, and Google are some of the top, most recognizable brands. They’re easily identifiable, well-known globally, and enjoy a certain level of brand trust. Their success, in part, comes from their stellar branding. Looking at...
- November 2, 2017
Saving the Environment While Reinforcing Your Brand: An Ode to the Paper Straw
Read moreCall it the brand nerd in me, or call it the opportunist in me, but naturally, when I see an awesome idea, I’m inclined to talk about it. It’s why I wrote about some of my favorite nontraditional brand...
- October 6, 2017
Selecting the “Write” Font For Your Brand Logo [INFOGRAPHIC]
Read moreIt can be easy to forget the importance of font when creating your company’s brand logo. How much can such a minor detail affect the end result? Well, quite a bit. When creating your brand’s logo, every detail counts...