- December 15, 2017
Proof of the Power of Branding
Read moreDiamonds have always been perceived as highly valuable and desirable… or have they? Your family’s most precious heirloom’s value may be more perception than monetary value. But “A diamond is forever,” right? Where did that quote even come from?...
00 - December 1, 2017
The Evolution of Major Brand Logos
Read moreBrands like Coca-Cola, Starbucks, Apple, and Google are some of the top, most recognizable brands. They’re easily identifiable, well-known globally, and enjoy a certain level of brand trust. Their success, in part, comes from their stellar branding. Looking at...
- November 2, 2017
Saving the Environment While Reinforcing Your Brand: An Ode to the Paper Straw
Read moreCall it the brand nerd in me, or call it the opportunist in me, but naturally, when I see an awesome idea, I’m inclined to talk about it. It’s why I wrote about some of my favorite nontraditional brand...
- October 6, 2017
Selecting the “Write” Font For Your Brand Logo [INFOGRAPHIC]
Read moreIt can be easy to forget the importance of font when creating your company’s brand logo. How much can such a minor detail affect the end result? Well, quite a bit. When creating your brand’s logo, every detail counts...
- August 25, 2017
7 Logo Trends for 2017
Read moreLast year, we presented 16 Logo Trends for 2016, all gathered from LogoLounge. Over one year later, LogoLounge has finally released its trends for 2017. The list is based on over 25,000 logo entries the website has seen over...
- August 18, 2017
Branding that Won’t Break the Bank
Read moreBranding requires a great deal of time and effort to both form and maintain – and that can lead to high costs. It doesn’t have to be that way though. Through 6 techniques, provided by HubSpot, businesses can develop...