- October 9, 2018
Dunkin’ Brand Name Change Gains Spotlight
Read moreOn Wednesday, September 26, 2018, Miach Maidenberg and Julie Jargon of The Wall Street Journal provided insight to the Dunkin’ Brand name change. Although ‘donuts’ is being dropped from the name, Dunkin’ still plans to keep them in the...
00 - September 19, 2018
How Family-Owned Affects Brand Perception
Read moreFamily-owned businesses make the world go ‘round – really! Two-thirds of businesses worldwide are family-owned. They also account for 50-80% of employment in most countries. It’s not surprising, being family-owned does wonders for brand perception. There are countless success...
- August 23, 2018
Charity Rebrands for Growth
Read moreOn August 13, 2018, Lisa Bertagnoli of Crain Chicago Business explained why rebranding a Chicago-based charity was a real game changer. Though it may seem as a simple change, the charity expects to see great success. What’s in a...
- July 30, 2018
Is Faking A Rebrand A Good Idea?
Read moreIn the crowded food industry, it can be difficult to stand out, especially when the business’s products exist in an especially over-saturated category, like breakfast or burgers. So when thinking of it that way, is it really that surprising...
- June 7, 2018
Dropbox Branding: Good or Bad?
Read moreDropbox’s rebranding was a major move for them. Little has changed with its image in the last 10 years, so this decision had an impact on the design community. Dropbox is really excited about and seems very happy with...
- May 3, 2018
Utilize Employee Advocacy for Greater Brand Visibility
Read moreYour employees are your greatest asset. This expands beyond their normal scope of day-to-day work; they can also amplify your brand, attracting more customers and better talent. And with the internet – namely social media – making the voice...