Naming a company, start-up, product or service is hard work, complex and often rife with mistakes. Billion dollar companies screw this up every year, while under-funded start-ups launch into the stratosphere with a name that seems brilliant and full of meaning, with little or no advertising.
Naming is very important, yet so often botched up. Despite the extreme amount of strategy and creativity required to develop an effective brand name, often everyone in the company feels compelled, and capable of contributing to name development.
Breakthrough Branding: Brand Naming Tips & Trade Secrets, a new book from IDeas BIG, will hopefully, give you an understanding and appreciation for this art and science of naming.
To purchase this book, please click here. You can view a preview below:
1. Naming: The Most Important Marketing Decision
2. What’s Your Name Type?
3. Secret Sauce: The Naming Process
Case Study: Naming a Beer
4. Do-It-Yourself Names
Case Study: Naming Contests
5. Tips on Taglines
Case Study: Cookie Taglines
6. Trademark Registration
7. The Domain Name Game
8. More Brand Naming Case Studies
Naming a Tech Start-Up
Naming a Non-Profit
Naming an Online Retailer
Naming a Pharmaceutical Company
Naming a Hand tool
9. Best and Worst Brands and Names
The Interbrand Best Global Brands
Great Brand Names
Bad Brand Names
1o. Branding Beyond Naming
11. Confessions of a Namer
Show Me the Money
12. Naming Resources