- June 16, 2020
Building Brand Loyalty Online
Read moreNo question, during this pandemic and recession, the way consumers shop is changing; therefore, the way brands connect with their customers is changing. In a time where online is becoming the leading option, brands need to find a way...
00 - May 19, 2020
8 Tips for Creating a Brand
Read moreWhen creating a brand, there are many things to think about. It is not just about the logo of the company. Branding is a very important task for the company. As an owner, the branding should reflect the mission...
- April 22, 2020
When Should A Company Rebrand?
Read moreMany business owners believe that a company’s branding is just a company’s name and logo, but there is more to it. Brands change over time, therefore, many companies take the time to rebrand. Entrepreneur states that on average brands...
- April 6, 2020
Car Brand Naming is a Tricky Category
Read moreHave you ever thought of how a car gets their name (for example: Mercedes-Benz C-Class, or the new Lincoln Aviator)? For car manufacturers, brand naming is a critical decision with multiple considerations, and potentially millions at stake. Let’s take...
- April 1, 2020
8 Steps to Build Your Personal Brand on Social Media
Read moreIf you Googled yourself, what would pop up? If someone searched you on social media, what would they see? Is it positive or negative? What is Personal Branding? Influencer Marketing Hub describes personal branding as how you promote yourself....
- March 18, 2020
Brand Innovation 101
Read moreBrand innovation is more important this year than any year before. Consumers are looking at what a brand does vs. what a brand is communicating. The consumer is going to remember how the brand experience made them feel and...