- November 21, 2018
Is Alexa the New Way to Brand Your Company?
Read moreBrands looking for new ways too engage customers may find potential in creating branded voice experiences on Amazon’s Alexa, Google Home, Apple’s Siri, and Microsoft’s Cortana. You don’t want to miss an opportunity and not enter the voice-enabled world...
00 - October 29, 2018
“Woke” Advertising: Branding for Ethical Consumerism
Read moreBrand identity refers to the reputation companies actively cultivate about themselves and is crucial in attracting new customers and to garner customer loyalty. As popular culture evolves, trends in branding keep pace. As younger generations put greater emphasis on...
- October 9, 2018
Dunkin’ Brand Name Change Gains Spotlight
Read moreOn Wednesday, September 26, 2018, Miach Maidenberg and Julie Jargon of The Wall Street Journal provided insight to the Dunkin’ Brand name change. Although ‘donuts’ is being dropped from the name, Dunkin’ still plans to keep them in the...
- September 19, 2018
How Family-Owned Affects Brand Perception
Read moreFamily-owned businesses make the world go ‘round – really! Two-thirds of businesses worldwide are family-owned. They also account for 50-80% of employment in most countries. It’s not surprising, being family-owned does wonders for brand perception. There are countless success...
- August 23, 2018
Charity Rebrands for Growth
Read moreOn August 13, 2018, Lisa Bertagnoli of Crain Chicago Business explained why rebranding a Chicago-based charity was a real game changer. Though it may seem as a simple change, the charity expects to see great success. What’s in a...
- July 30, 2018
Is Faking A Rebrand A Good Idea?
Read moreIn the crowded food industry, it can be difficult to stand out, especially when the business’s products exist in an especially over-saturated category, like breakfast or burgers. So when thinking of it that way, is it really that surprising...