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  • Car Brand Naming

    Car Brand Naming is a Tricky Category

    By on April 6, 2020

    Have you ever thought of how a car gets their name (for example: Mercedes-Benz C-Class, or the new Lincoln Aviator)? For car manufacturers, brand naming is a critical decision with multiple considerations, and potentially millions at stake. Let’s take...

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  • Personal Brand on Social Media

    8 Steps to Build Your Personal Brand on Social Media

    By on April 1, 2020

    If you Googled yourself, what would pop up? If someone searched you on social media, what would they see? Is it positive or negative? What is Personal Branding? Influencer Marketing Hub describes personal branding as how you promote yourself....

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  • Brand Innovation 101

    By on March 18, 2020

    Brand innovation is more important this year than any year before. Consumers are looking at what a brand does vs. what a brand is communicating. The consumer is going to remember how the brand experience made them feel and...

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  • Packaging Sustainable Experience

    Packaging Becomes a Sustainable Experience

    By on February 26, 2020

    How important is the packaging to a consumer? Many companies, like Seed Health try to make an experience for their consumer by giving a beautiful package. With social media being so huge, consumers are using these platforms to show...

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  • Logo Trends 2020

    10 Logo Trends for 2020

    By on February 18, 2020

    A logo should communicate to the consumer. It should represent the brand in a positive way. It should have a meaning to the company. Designing the right logo for a company is an essential. Here are 10 logo trends...

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  • Color Impacts Logos and Branding

    How Color Impacts Logos and Branding

    By on February 10, 2020

    A logo is a logo, right? No, a logo for a company is much more than a logo. It is what represents a company, and it is what customers/clients remember when they think of a company. When it comes...

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