- April 22, 2020
When Should A Company Rebrand?
Read moreMany business owners believe that a company’s branding is just a company’s name and logo, but there is more to it. Brands change over time, therefore, many companies take the time to rebrand. Entrepreneur states that on average brands...
00 - April 6, 2020
Car Brand Naming is a Tricky Category
Read moreHave you ever thought of how a car gets their name (for example: Mercedes-Benz C-Class, or the new Lincoln Aviator)? For car manufacturers, brand naming is a critical decision with multiple considerations, and potentially millions at stake. Let’s take...
- April 1, 2020
8 Steps to Build Your Personal Brand on Social Media
Read moreIf you Googled yourself, what would pop up? If someone searched you on social media, what would they see? Is it positive or negative? What is Personal Branding? Influencer Marketing Hub describes personal branding as how you promote yourself....
- March 18, 2020
Brand Innovation 101
Read moreBrand innovation is more important this year than any year before. Consumers are looking at what a brand does vs. what a brand is communicating. The consumer is going to remember how the brand experience made them feel and...
- February 26, 2020
Packaging Becomes a Sustainable Experience
Read moreHow important is the packaging to a consumer? Many companies, like Seed Health try to make an experience for their consumer by giving a beautiful package. With social media being so huge, consumers are using these platforms to show...
- February 18, 2020
10 Logo Trends for 2020
Read moreA logo should communicate to the consumer. It should represent the brand in a positive way. It should have a meaning to the company. Designing the right logo for a company is an essential. Here are 10 logo trends...