- September 29, 2020
Building Your Offline Brand Online
Read moreConsistency is key. Having a brand offline allows for companies to build a local community, but times are slowly changing. It is time to bring your brand online by using social media. As reported by Forbes on September 9th,...
00 - September 15, 2020
How Franchisees Reacted To COVID-19 Pandemic
Read moreWho would have thought that a pandemic could be a learning experience for many companies? During this time, companies had to get creative on their branding. Many companies were able to learn and grow from this pandemic, while some...
- August 7, 2020
Benchmark the Top 100 Brands of 2020
Read more2020 has been a year of ups and downs for everyone. Brands have had to adapt to many changes that took place, from employees working from home, to more customers shopping online. BrandZ have just released the top 100...
- July 27, 2020
Naming Historical Estates
Read moreOne way to make your house stand out is by giving it a name. Even though there is no real data if naming properties actually work or if people make more money by doing this game, it does continue...
- July 20, 2020
Fiat Chrysler To Be Renamed
Read moreFiat Chrysler is going through a name change. This car company will be merging with PSA, and due to this, they will be renamed Stellantis. As reported by Wall Street Journal on July 15th, 2020 by Nora Naughton. Fiat...
- July 17, 2020
Brand Naming for Political Correctness (2 of 2)
Read moreDrum roll, please. The Washington’s NFL team has officially made the decision to change their name. Despite the tradition and the cost of rebranding, they will go through the rebranding process. As reported by Wall Street Journal on July...