- November 26, 2019
TikTok Explores Rebranding from China
Read moreTikTok is a social media app that started in China and became popular in the United States. This company is now looking for a way to rebrand from their Chinese roots. As reported by Wall Street Journal on November...
00 - November 20, 2019
Online Reviews: Meaningful or Worthless?
Read moreThroughout the years, online reviews have been up for question on if they are still meaningful to the consumer. Some are genuine, but some are fake reviews. As reported by Wall Street Journal on September 27th, 2019 by Rebecca...
- November 15, 2019
Cause Branding vs. Cause Marketing
Read moreCause branding might be considered synonymous with the cause marketing, but there are differences that will be identified below. Whether cause marketing or cause branding, both have grown to be a key elements in the marketing mix for companies...
- November 6, 2019
Brand Storytelling 101
Read moreSurely the fanciful term has crossed your path lately? If you are in the marketing industry, Brand Storytelling is everywhere. Perhaps trending? In fact, a recent Forbes article proclaimed the Brand Storytelling is the Future of Marketing! (see recommended...
- October 23, 2019
Facebook Rebrands Its Sub-Brands
Read moreDid you know that Facebook owns Instagram and WhatsApp? This massive social media platform has owned these two apps for a few years now. Would it help or break the growth of these platforms if people knew? As reported...
- August 13, 2019
Hotel Chains Add Brands to Boost Revenue
Read moreWhat are your thoughts on hotel chains creating new brands? As you do your research on hotels, you will find that Hilton and Marriott are creating new hotel brands to boost revenue and make a different experience. As reported...