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  • Branding Retrospective 2017

    2017 Branding Retrospective

    By on December 27, 2017

    Whew. What a year 2017 was for branding. Many brands got politically or socially active, a risky move. At times it struck a powerful chord with audiences; other times, it completely backfired. Take a look back at the most...

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  • Power of Branding

    Proof of the Power of Branding

    By on December 15, 2017

    Diamonds have always been perceived as highly valuable and desirable… or have they? Your family’s most precious heirloom’s value may be more perception than monetary value. But “A diamond is forever,” right? Where did that quote even come from?...

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  • Evolution Logos

    The Evolution of Major Brand Logos

    By on December 1, 2017

    Brands like Coca-Cola, Starbucks, Apple, and Google are some of the top, most recognizable brands. They’re easily identifiable, well-known globally, and enjoy a certain level of brand trust. Their success, in part, comes from their stellar branding. Looking at...

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  • Naming Contest

    Saving the Environment While Reinforcing Your Brand: An Ode to the Paper Straw

    By on November 2, 2017

    Call it the brand nerd in me, or call it the opportunist in me, but naturally, when I see an awesome idea, I’m inclined to talk about it.  It’s why I wrote about some of my favorite nontraditional brand...

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  • Choosing Font For Logo

    Selecting the “Write” Font For Your Brand Logo [INFOGRAPHIC]

    By on October 6, 2017

    It can be easy to forget the importance of font when creating your company’s brand logo. How much can such a minor detail affect the end result? Well, quite a bit. When creating your brand’s logo, every detail counts...

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  • 2017 Logo Trends

    7 Logo Trends for 2017

    By on August 25, 2017

    Last year, we presented 16 Logo Trends for 2016, all gathered from LogoLounge.  Over one year later, LogoLounge has finally released its trends for 2017. The list is based on over 25,000 logo entries the website has seen over...

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