- April 15, 2021
How Brick and Mortar Brands Become Ecommerce Brands
Read moreThe pandemic has changed many retail brands from brick and mortar or storefronts, to eCommerce, delivery and subscription brands. Why? Because consumers and business customers have changed buying habits with further use of online shopping… preferring delivery or pick-up...
00 - March 31, 2021
April Fools Rebrand Goes Wrong
Read moreVolkswagen to Voltswagen of America? This name change was supposed to be an April Fools joke, but everyone took it a little too serious. The goal of this campaign was to get their audience talking about their first all-electric...
- February 25, 2021
Brand Awareness Tips and Tricks
Read moreUnderstanding brand awareness is key to success. Check out What is Brand Awareness before continuing. Now that you know what brand awareness is, it is important to know how to build your brand awareness. There are many ways to...
- February 11, 2021
What is Brand Awareness?
Read moreBrand awareness is very important when it comes to building your brand. Knowing what brand awareness is and how to measure it will help you grow your business. College marketing curriculums often identify awareness as the first step in...
- January 18, 2021
7 Best Brands of 2020
Read moreDespite last year, many brands were able to adapt to the challenges and come out on top. Between lockdowns and remote work, companies had to think outside the box to not fail. A few brands that grew throughout this...
- January 4, 2021
Best and Worst Logos of 2020
Read moreA logo is one of the most important components of your brand. It must convey meaning, and reinforce a desired image and positioning. But the world changes, and logos should evolve over time. Therefore, it’s instructive to continually benchmark...