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  • Adidas trying to trademark three stripes

    Trademark Ruling in Europe Not Favorable to Adidas

    By on July 15, 2019

    Are three stripes too basic for a trademark? As for Adidas, the General Court of the European Union is saying it is. Adidas Told Three Stripes Aren’t Enough for a Trademark As reported by Wall Street Journal on June...

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  • Renaming a Country

    Renaming a Country

    By on July 9, 2019

    Is it Swaziland, Eswatini, or Ngwane? Changing a name of a country can be complicated. Even a King Can’t Rename a Country Without Some Complications Reported by The Wall Street Journal on May 27, 2019 by Alexandra Wexler. MBABANE,...

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  • Worst Brand Name of 2019

    Worst Brand Name of 2019?

    By on June 19, 2019

    Only half way through this exciting year, we just might have a winner of the the dubious Worst Brand Name of 2019! As reported by The Wall Street Journal on June 14, 2019, by authors Liz Hoffman and Rachel...

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  • Personal Brand Online

    How is your Personal Brand Online?

    By on April 12, 2019

    One of the reasons why the internet is awesome is because you can use the platform to build your personal brand. While there are clear pathways for people who want to become lawyers and doctors, this isn’t the case...

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  • Branding Basics

    Branding 101

    By on March 6, 2019

    Branding is typically thought of as developing a name or a logo for a company or product (service). However, branding is much broader and includes brand strategy, brand identity, brand management and the brand experience. Here we will cover...

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