• Domain Name

    My 7 Favorite Tips For The Perfect Domain Name

    By on December 15, 2018

    A key aspect of starting a business, is starting a website. Once you’ve spent the time and resources to develop and test an idea or service, you’re then ready to bring it to the marketplace. And no matter how...

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  • Alex Voice Experience

    Is Alexa the New Way to Brand Your Company?

    By on November 21, 2018

    Brands looking for new ways too engage customers may find potential in creating branded voice experiences on Amazon’s Alexa, Google Home, Apple’s Siri, and Microsoft’s Cortana. You don’t want to miss an opportunity and not enter the voice-enabled world...

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  • Woke Advertising

    “Woke” Advertising: Branding for Ethical Consumerism

    By on October 29, 2018

    Brand identity refers to the reputation companies actively cultivate about themselves and is crucial in attracting new customers and to garner customer loyalty. As popular culture evolves, trends in branding keep pace. As younger generations put greater emphasis on...

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  • Dunkin' New Logo

    Dunkin’ Brand Name Change Gains Spotlight

    By on October 9, 2018

    On Wednesday, September 26, 2018, Miach Maidenberg and Julie Jargon of The Wall Street Journal provided insight to the Dunkin’ Brand name change. Although ‘donuts’ is being dropped from the name, Dunkin’ still plans to keep them in the...

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  • Family Owned

    How Family-Owned Affects Brand Perception

    By on September 19, 2018

    Family-owned businesses make the world go ‘round – really! Two-thirds of businesses worldwide are family-owned. They also account for 50-80% of employment in most countries. It’s not surprising, being family-owned does wonders for brand perception. There are countless success...

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  • Real Name Changer

    Charity Rebrands for Growth

    By on August 23, 2018

    On August 13, 2018, Lisa Bertagnoli of Crain Chicago Business explained why rebranding a Chicago-based charity was a real game changer. Though it may seem as a simple change, the charity expects to see great success. What’s in a...

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