- June 13, 2012
Golf Ball Naming: An Interesting History on Golf Ball Brands
Read moreWe found the most interesting article in the Wall Street Journal on golf ball naming. The article A Plea for More Poetry on Golf Balls by John Paul Newport brought some interesting questions to the table, mentioning that the combination...
01 - May 15, 2012
Color as the Brand: How Do You Protect it?
Read moreA recent blog article in AdvertisingAge points out the significance of color in branding throughout the years; more specifically, using color as the brand. In the past, we have seen various companies succeed in claiming a color as their own....
- April 13, 2012
Renaming An Existing Brand: Case Study – AfterMath Claim Science
Read moreIdeasBIG, the branding sister agency of Modern Marketing Partners, recently took on the challenge of renaming an existing brand. This is a Case Study of our experience working with AfterMath Claim Science. OBJECTIVE: Rename a corporation to achieve a compelling repositioning...
- March 13, 2012
New Product Launch Checklist
Read moreImproving the effectiveness of new product launches is of critical importance to most companies and brands as development costs can be stratospheric, coupled with extremely high failure rates. Some estimates of new product failure as high as 90%! Certainly...
- February 13, 2012
Tips for Effective Taglines
Read moreDeveloping effective taglines is a disciplined process that melds insight with positioning strategy and creativity. So what is a tagline, and how can tagline development deliver a breakthrough? Sometimes called tags, positioning taglines, slogans, jingles, unique selling propositions or...
- January 10, 2012
5 Steps to an Integrated Brand Identity
Read moreA company’s corporate or brand identity is one of its most valuable assets. Consequently, periodic evaluation is recommended to ensure this asset remains relevant, progressive, and reinforcing of desired positioning. By defining identity to include not only logos, but...