- April 13, 2012
Renaming An Existing Brand: Case Study – AfterMath Claim Science
Read moreIdeasBIG, the branding sister agency of Modern Marketing Partners, recently took on the challenge of renaming an existing brand. This is a Case Study of our experience working with AfterMath Claim Science. OBJECTIVE: Rename a corporation to achieve a compelling repositioning...
00 - March 13, 2012
New Product Launch Checklist
Read moreImproving the effectiveness of new product launches is of critical importance to most companies and brands as development costs can be stratospheric, coupled with extremely high failure rates. Some estimates of new product failure as high as 90%! Certainly...
- February 13, 2012
Tips for Effective Taglines
Read moreDeveloping effective taglines is a disciplined process that melds insight with positioning strategy and creativity. So what is a tagline, and how can tagline development deliver a breakthrough? Sometimes called tags, positioning taglines, slogans, jingles, unique selling propositions or...
- January 10, 2012
5 Steps to an Integrated Brand Identity
Read moreA company’s corporate or brand identity is one of its most valuable assets. Consequently, periodic evaluation is recommended to ensure this asset remains relevant, progressive, and reinforcing of desired positioning. By defining identity to include not only logos, but...
- December 15, 2011
Brand Naming Tips: What’s Your Name Type?
Read moreBefore jumping into brand name development, it’s important to understand the different types of names. Why? Because without this knowledge, there is a tendency only consider certain types of names. In addition, mapping competitor’s name types supports positioning strategy....
- November 14, 2011
10 Steps to Effective Business or Product Naming
Read moreNaming a business or product is one of the most important and strategic decisions ever made. No other marketing decision can have as great an impact on success, the level of marketing investment required, or is more expensive to...