- February 13, 2013
Brand Naming Tales: The Domain Name Game
Read moreDepending on the type of business or product, the availability of a domain name (also called URL or Uniform Resource Locator or website address) may be critical to the name selection. However, most common names, acronyms and interesting domain...
00 - January 12, 2013
What Can Color Do For You?
Read moreA recent blog post from Marketo gave a great overview of what your brand color says about your business. An infographic highlights each color and describes how your brand’s color affects various aspects such as buying decisions and company recognition,...
- December 27, 2012
Pantone Color of 2013: Emerald Gets the Crown
Read moreIn 2011, we were both “captivated and stimulated” by the bold presence of Honeysuckle Pink. Then in 2012, we were ignited by the “heat and energy” of Tangerine Tango. Now in 2013, we are harnessing that energy and fueling...
- November 13, 2012
The Importance of Brand Naming: Sears Needs a New Name
Read moreIn a recent article from Crain’s Chicago Business, Joseph B. Cahill suggests a bold move for Sears Holdings Corporation – changing their name. Why this bold suggestion? Nothing is working for Sears. They have tried to make acquisitions, switched...
- October 13, 2012
Naming Can Make or Break a Motion Picture
Read moreA recent article on motion picture naming called “What’s In a Name?” came from the Wall Street Journal’s Rachel Dodes. The article gives great examples on how naming affects a motion picture, which we found similar to how naming...
- August 25, 2012
Internal Naming Contests Can Destroy Your Brand Image
Read moreMore often than not, companies of all sizes, start-ups to billion dollar giants, will attempt to develop a new corporate or product name with an internal team. Clearly many successful names have been developed internally, or by a legendary...