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Brand Identity

  • Rebrands of 2014

    By on December 31, 2014

    As 2014 comes to a close, we thought we would take a look back at some big rebrands that...

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  • Trend Predictions for Brands in 2015

    By on December 17, 2014

    It has been said that there are three types of marketers and how they deal with trends: those who...

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  • Pumpkin Spiced Brands

    By on November 26, 2014

    Many brands take advantage of seasonal flavors and trends. One flavor that has taken over the fall is pumpkin...

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  • Top Benefits of Creating a Brand Rivalry

    By on November 20, 2014

    Creating a brand rivalry can be a risky strategy, however a brand rivalry can be an excellent strategy if...

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  • Top Global Brands: 2009 vs. 2014

    By on November 14, 2014

    Five years is a long time in the business world. Many brands have stepped up their game and risen...

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  • Annual Report Design Tips

    By on October 30, 2014

    A great annual report is a necessity for public companies. An annual report can no longer be a boring,...

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  • The Key Elements of a Company’s Annual Report

    By on October 24, 2014

    An annual report is a financial document that a public company prepares for its shareholders. These reports are can...

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  • Breaking Brand Habits

    By on October 16, 2014

    One of the toughest challenges marketers face is persuading buyers to choose their brand over a brand that they...

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  • Live Event Marketing for Brands

    By on October 9, 2014

    Marketing budgets are moving more towards digital spending and seem to be decreasing overall. One form of marketing that...

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  • Resurrecting a Fallen Brand

    By on October 2, 2014

    Reviving a brand can be very difficult. Most businesses fail within the first two years of business. Many believe...

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