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Branding Beyond Naming
The term branding is often thought of as developing a name or a logo for a company or product (service)....
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Rebrands of 2014
As 2014 comes to a close, we thought we would take a look back at some big rebrands that...
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Trend Predictions for Brands in 2015
It has been said that there are three types of marketers and how they deal with trends: those who...
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Pumpkin Spiced Brands
Many brands take advantage of seasonal flavors and trends. One flavor that has taken over the fall is pumpkin...
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Top Benefits of Creating a Brand Rivalry
Creating a brand rivalry can be a risky strategy, however a brand rivalry can be an excellent strategy if...
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Top Global Brands: 2009 vs. 2014
Five years is a long time in the business world. Many brands have stepped up their game and risen...
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Annual Report Design Tips
A great annual report is a necessity for public companies. An annual report can no longer be a boring,...
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The Key Elements of a Company’s Annual Report
An annual report is a financial document that a public company prepares for its shareholders. These reports are can...
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Breaking Brand Habits
One of the toughest challenges marketers face is persuading buyers to choose their brand over a brand that they...
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Live Event Marketing for Brands
Marketing budgets are moving more towards digital spending and seem to be decreasing overall. One form of marketing that...