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Brand Identity

  • Selecting the “Write” Font For Your Brand Logo [INFOGRAPHIC]

    By on October 6, 2017

    It can be easy to forget the importance of font when creating your company’s brand logo. How much can...

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    IDeas BIG
  • 7 Logo Trends for 2017

    By on August 25, 2017

    Last year, we presented 16 Logo Trends for 2016, all gathered from LogoLounge.  Over one year later, LogoLounge has...

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    IDeas BIG
  • Brands Get Political [Examples and Tips]

    By on March 28, 2017

    The American presidential election of 2016 prompted many citizens to become more politically active. Headlines of the election were...

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    IDeas BIG
  • Branded House or House of Brands?

    By on July 21, 2016

    When considering brand strategy, should your company employ a branded house, or house of brands? Which method is going...

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    IDeas BIG
  • Pantone Color of the Year for 2016

    By on December 10, 2015

    Every year, IDeas BIG likes to discuss the Pantone Color of the Year and how it can be used...

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    IDeas BIG
  • The Power of Color in Branding

    By on July 17, 2015

    Branding influences each and every one of our lives on a daily basis, whether we like it or not....

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    IDeas BIG
  • When Sex is Your Brand Image

    By on May 11, 2015

    We all know the saying “Sex Sells”, but sometimes brands try to be a little too sexy or even...

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    IDeas BIG
  • What Happens When You Choose Dollar-Menu Branding?

    By on February 2, 2015

    $99 Logo Design! Free Taglines! Cheap/Free Web Design! With all of the dirt cheap options available, it’s a wonder...

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    IDeas BIG
  • Branding Beyond Naming

    By on January 27, 2015

    The term branding is often thought of as developing a name or a logo for a company or product (service)....

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    IDeas BIG