As a purchaser, what colors drive your purchase decisions? As a business, how will you market to these people when designing a new product? IDeas BIG has scoured the web, and found great sources on the effect of color in consumer purchase decisions.
A follow-up to our Color in Social Media, we would like to look at the trends in color that drive consumers to choose products and services from brands.
Colors and Purchase Decisions
For retailers, shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy. However, a great deal is decided by visual cues, the strongest and most persuasive being color. When marketing new products it is crucial to consider that consumers place visual appearance and color above other factors such as sound, smell and texture. To learn more about color psychology and how it influences purchases, see Kissmetric’s latest infographic.
Related: Color as the Brand
Related: Brand Color Infographic
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IDeas BIG, a Naperville Brand Identity Consultant, believes in the impact of color in purchase decision. We invite you to share this with your colleagues, read through our other blogs, sign up for our branding news, and contact us for more branding advice.
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