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7 Best Brands of 2020
Despite last year, many brands were able to adapt to the challenges and come out on top. Between lockdowns...
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Building a Brand Story in a Crisis
2020 has been a rollercoaster. During difficult times, telling a brand story can be hard. But even though it...
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How Franchisees Reacted To COVID-19 Pandemic
Who would have thought that a pandemic could be a learning experience for many companies? During this time, companies...
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Benchmark the Top 100 Brands of 2020
2020 has been a year of ups and downs for everyone. Brands have had to adapt to many changes...
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Brand Naming for Political Correctness (1 of 2)
Washington Redskins is one of the NFL oldest and most-storied franchises. This football team was founded in 1932 but...
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Building Brand Loyalty Online
No question, during this pandemic and recession, the way consumers shop is changing; therefore, the way brands connect with...
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8 Tips for Creating a Brand
When creating a brand, there are many things to think about. It is not just about the logo of...
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Car Brand Naming is a Tricky Category
Have you ever thought of how a car gets their name (for example: Mercedes-Benz C-Class, or the new Lincoln...
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Packaging Becomes a Sustainable Experience
How important is the packaging to a consumer? Many companies, like Seed Health try to make an experience for...
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10 Logo Trends for 2020
A logo should communicate to the consumer. It should represent the brand in a positive way. It should have...