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The Best and Worst Logos of 2021
The new year is always a robust time for companies and products to consider or plan rebranding. Why? Perhaps...
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10 Logo Trends for 2020
A logo should communicate to the consumer. It should represent the brand in a positive way. It should have...
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Logo Evolution vs. Rebrand: IKEA & Navy Pier
The difference between evolving or rebranding your logo is a matter of degree. Evolving or evolution is minor changes,...
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Logo Design Inspiration for 2018
Logo Creative recently released a book of logo design inspiration. If you want to go through an information form,...
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5 Critical Steps of Rebranding
Rebrands happen for all kinds of reasons: acquisition, reputation, or strategy shifts. In the long-run it could have a...
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16 Logo Trends for 2016
Gone (for now) are the days of complex logos. Simplicity is currently ruling the design world. LogoLounge phrases this...
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Rebranded Logos of Famous Brands in 2015
Brands are constantly reinventing themselves, especially the brands that have been around for a while. As part of many...
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Trademarks 101: Definitions, Types and More
A fundamental aspect of branding is creating, managing, and indeed, defending trademarks. Creating trademarked brands involves determining if brand...
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Brand Image in the NHL: Playoff Edition
With the playoffs upcoming, we at IDeas BIG (Brand Identity Group) are pretty excited. As most of us have...
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Color in Branding: Blue and Social Media
Why do a good part of the major social media networks use blue? As experts in brand color, we...