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Naming Tech Startups: Case Study
Certainly the brand naming of high profile social media networks, and tech startups garner media attention. Some names are...
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Are Mega Brands Dead?
Will 2014 mark the year that giant brands like Tide, Coca-Cola, Wheaties, and Cheerios start their slow spiral into...
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Successful Brands in 2014: What Will It Take?
What will it take to be a successful brand in 2014? How will this differ from 2013 needs? With...
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Brand Beginnings: How Did the Biggest Brands Start?
Dell shares the humble beginnings of some of the biggest brands in their “Beginnings” ad. It comes as no...
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Pantone Color of the Year for 2014
Say goodbye to the verdant fields of emerald defining the spectrum of yearly design. In a recent press release,...
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The New American: A Rebranding Case Study
Behind the successful merger between American Airlines and US Airways, was a successful rebranding program, with the two brands...
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Naming Mergers and Acquisitions
One of the highest profile brand naming scenarios is a corporate acquisition or merger of corporations. In a merger...
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3 Branding Considerations For Social Media
The prevalence of social media has implications for one of your biggest marketing decisions: branding. Brand identity is all...
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Do I Need To Rebrand? Part 2
As discussed in part one of our rebranding series, we would like to look into the questions you need...
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Do I Need To Rebrand? Part 1
We get a lot of inquiries from companies looking to rebrand. Many times, the client doesn’t even know what...