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How Brick and Mortar Brands Become Ecommerce Brands
The pandemic has changed many retail brands from brick and mortar or storefronts, to eCommerce, delivery and subscription brands....
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April Fools Rebrand Goes Wrong
Volkswagen to Voltswagen of America? This name change was supposed to be an April Fools joke, but everyone took...
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Best and Worst Logos of 2020
A logo is one of the most important components of your brand. It must convey meaning, and reinforce a...
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Fiat Chrysler To Be Renamed
Fiat Chrysler is going through a name change. This car company will be merging with PSA, and due to...
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Should Jeep Change Their Car Names?
Does naming a car after a Native American tribe cause a problem? Many automotive manufacturers name their vehicles after...
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Brand Naming for Political Correctness (1 of 2)
Washington Redskins is one of the NFL oldest and most-storied franchises. This football team was founded in 1932 but...
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When Should A Company Rebrand?
Many business owners believe that a company’s branding is just a company’s name and logo, but there is more...
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How Color Impacts Logos and Branding
A logo is a logo, right? No, a logo for a company is much more than a logo. It...
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TikTok Explores Rebranding from China
TikTok is a social media app that started in China and became popular in the United States. This company...
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Facebook Rebrands Its Sub-Brands
Did you know that Facebook owns Instagram and WhatsApp? This massive social media platform has owned these two apps...