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Branding Beyond Naming
The term branding is often thought of as developing a name or a logo for a company or product (service)....
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Will Puma’s New Partnership with Rihanna Save Face
Currently sitting in third place in the sporting-goods industry, Puma has decided to get back into its cat-like shape...
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Trend Predictions for Brands in 2015
It has been said that there are three types of marketers and how they deal with trends: those who...
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Brand Comeback Stories
It isn’t unusual for major brands to disappear. Many brands such as Circuit City, Borders, and Blockbuster are likely...
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Top Global Brands: 2009 vs. 2014
Five years is a long time in the business world. Many brands have stepped up their game and risen...
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The Key Elements of a Company’s Annual Report
An annual report is a financial document that a public company prepares for its shareholders. These reports are can...
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Breaking Brand Habits
One of the toughest challenges marketers face is persuading buyers to choose their brand over a brand that they...
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Paid Search and Branding: Search Ads Drive Brand Awareness
In addition to an increase in website traffic and conversions, paid search can also have a powerful effect on...
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Top 15 Logo Design Trends of 2014
Each year, the team at LogoLounge puts together research on every logo submitted to their site by designers across...
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Color Choice and Purchase Decision
As a purchaser, what colors drive your purchase decisions? As a business, how will you market to these people...