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A Strange Brand Naming Trend
Creating words without vowels is not new. Dropping vowels make a company sound cool and stand out to the...
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Naming Historical Estates
One way to make your house stand out is by giving it a name. Even though there is no...
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Brand Naming for Political Correctness (2 of 2)
Drum roll, please. The Washington’s NFL team has officially made the decision to change their name. Despite the tradition...
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Should Jeep Change Their Car Names?
Does naming a car after a Native American tribe cause a problem? Many automotive manufacturers name their vehicles after...
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Brand Naming for Political Correctness (1 of 2)
Washington Redskins is one of the NFL oldest and most-storied franchises. This football team was founded in 1932 but...
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Car Brand Naming is a Tricky Category
Have you ever thought of how a car gets their name (for example: Mercedes-Benz C-Class, or the new Lincoln...
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What is the Problem with this Company’s Name?
The Supreme Court does not allow obscenity or profanity in the title of a company, so why did the...
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Charity Rebrands for Growth
On August 13, 2018, Lisa Bertagnoli of Crain Chicago Business explained why rebranding a Chicago-based charity was a real...
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Turn Your Brand Name into a Verb to Become a Household Name
Google, Photoshop, and Skype all have something in common: their brand names are used as verbs for everyday activities....
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5 Critical Steps of Rebranding
Rebrands happen for all kinds of reasons: acquisition, reputation, or strategy shifts. In the long-run it could have a...