Brand Naming Archives

Naming Historical Estates
By Neil Brown on July 27, 2020
One way to make your house stand out is by giving it a name. Even though there is no...
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Brand Naming for Political Correctness (2 of 2)
By Steve Kluber on July 17, 2020
Drum roll, please. The Washington’s NFL team has officially made the decision to change their name. Despite the tradition...
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Should Jeep Change Their Car Names?
By Neil Brown on June 30, 2020
Does naming a car after a Native American tribe cause a problem? Many automotive manufacturers name their vehicles after...
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Brand Naming for Political Correctness (1 of 2)
By Steve Kluber on June 25, 2020
Washington Redskins is one of the NFL oldest and most-storied franchises. This football team was founded in 1932 but...
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Car Brand Naming is a Tricky Category
By Neil Brown on April 6, 2020
Have you ever thought of how a car gets their name (for example: Mercedes-Benz C-Class, or the new Lincoln...
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What is the Problem with this Company’s Name?
By Neil Brown on July 19, 2019
The Supreme Court does not allow obscenity or profanity in the title of a company, so why did the...
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Charity Rebrands for Growth
By Neil Brown on August 23, 2018
On August 13, 2018, Lisa Bertagnoli of Crain Chicago Business explained why rebranding a Chicago-based charity was a real...
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Turn Your Brand Name into a Verb to Become a Household Name
By Neil Brown on July 14, 2017
Google, Photoshop, and Skype all have something in common: their brand names are used as verbs for everyday activities....
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5 Critical Steps of Rebranding
By Neil Brown on August 3, 2016
Rebrands happen for all kinds of reasons: acquisition, reputation, or strategy shifts. In the long-run it could have a...
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Strategy&: The Brand Name of PwC’s Latest Acquisition
By Steve Kluber on April 7, 2014
What happens when a leading Management Consulting Firm is acquired by a leading Accounting giant? The answer: Booz &...
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Posts tagged with ‘Brand Naming’