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Building Your Offline Brand Online
Consistency is key. Having a brand offline allows for companies to build a local community, but times are slowly...
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Benchmark the Top 100 Brands of 2020
2020 has been a year of ups and downs for everyone. Brands have had to adapt to many changes...
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Building Brand Loyalty Online
No question, during this pandemic and recession, the way consumers shop is changing; therefore, the way brands connect with...
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8 Tips for Creating a Brand
When creating a brand, there are many things to think about. It is not just about the logo of...
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When Should A Company Rebrand?
Many business owners believe that a company’s branding is just a company’s name and logo, but there is more...
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Car Brand Naming is a Tricky Category
Have you ever thought of how a car gets their name (for example: Mercedes-Benz C-Class, or the new Lincoln...
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8 Steps to Build Your Personal Brand on Social Media
If you Googled yourself, what would pop up? If someone searched you on social media, what would they see?...
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Brand Innovation 101
Brand innovation is more important this year than any year before. Consumers are looking at what a brand does...
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10 Logo Trends for 2020
A logo should communicate to the consumer. It should represent the brand in a positive way. It should have...
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How to Reuse Your Old Business Cards
It is 2020 and business cards are still a thing in the business world. You just left your job,...