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Brand Strategy

  • Is Your Domain Name Secure?

    By on February 16, 2019

    You’ve got a great name for your website. It reflects your brand and provides credibility to your budding business....

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    IDeas BIG
  • Is Your Packaging Hurting Your Brand?

    By on January 10, 2019

    Product packaging has become more important as changes and challenges continue to reshape how businesses, consumers, and governments deal...

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    IDeas BIG
  • My 7 Favorite Tips For The Perfect Domain Name

    By on December 15, 2018

    A key aspect of starting a business, is starting a website. Once you’ve spent the time and resources to...

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    IDeas BIG
  • Is Alexa the New Way to Brand Your Company?

    By on November 21, 2018

    Brands looking for new ways too engage customers may find potential in creating branded voice experiences on Amazon’s Alexa,...

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    IDeas BIG
  • Branded House or House of Brands?

    By on July 21, 2016

    When considering brand strategy, should your company employ a branded house, or house of brands? Which method is going...

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    IDeas BIG