It is that time of the year. Pantone has released the color of the year 2020: PANTONE 19-4052 Classic Blue.
According to Leatrice Eiseman, Executive Director of the Pantone Color Institute:
“We are living in a time that requires trust and faith. It is this kid of constancy and confidence that is expressed by PANTONE 19-4056, a solid and dependable blue hue we can always rely on. Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the glow of communication.”
As technology continues to rise, it is easy to understand why we gravitate to colors that are honest and offer the promise of protection.
Reactions to Classic Blue
Many companies have reacted to the new color of the year.
Will You Use Classic Blue this Year?
Embracing the trends are key but think twice before using a color for something permanent, such as your logo. Remember, your color choice should go along with your brand’s message and not because it is trendy this year.
Additional Color Resources:
Pantone Color of the Year 2020 (Pantone)
Color in Branding: Blue and Social Media (IDeas BIG)
The Power of Color in Branding (IDeas BIG)