• Power of Branding

    Proof of the Power of Branding

    By on December 15, 2017

    Diamonds have always been perceived as highly valuable and desirable… or have they? Your family’s most precious heirloom’s value...

  • Keeping Up with Coca-Cola’s Taglines

    By on January 22, 2016

    Even the world’s largest brands are continuously working on their brand image to effectively connect with consumers. Coca-Cola’s chief...

  • Top Buzzwords in 2013

    Buzzwords in 2013: What Made Them Buzz?

    By on December 28, 2013

    Selfie, Subtweet, Sharknado, Twerk, Catfishing: What do they all have in common? These made for some of the top...

  • Tips For Effective Taglines

    Tips for Effective Taglines

    By on February 13, 2012

    Developing effective taglines is a disciplined process that melds insight with positioning strategy and creativity. So what is a...