Brand Comebacks

  • Branding Basics

    Branding 101

    By on March 6, 2019

    Branding is typically thought of as developing a name or a logo for a company or product (service). However,...

  • Lobster and Potatoes Rebranding

    Lobster, Potatoes, and How Rebranding Could Change the Course of History

    By on December 5, 2016

    Throughout a brand—or product’s—history, one of the most critical elements in its success or failure is its perception to...

  • Rebrands in 2014

    Rebrands of 2014

    By on December 31, 2014

    As 2014 comes to a close, we thought we would take a look back at some big rebrands that...

  • Will Puma’s New Partnership with Rihanna Save Face

    By on December 22, 2014

    Currently sitting in third place in the sporting-goods industry, Puma has decided to get back into its cat-like shape...

  • Brand Comebacks

    Brand Comeback Stories

    By on December 3, 2014

    It isn’t unusual for major brands to disappear. Many brands such as Circuit City, Borders, and Blockbuster are likely...