630-868-5061

Rebranding

  • Renaming a Country

    Renaming a Country

    By on July 9, 2019

    Is it Swaziland, Eswatini, or Ngwane? Changing a name of a country can be complicated. Even a King Can’t...

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  • Worst Brand Name of 2019

    Worst Brand Name of 2019?

    By on June 19, 2019

    Only half way through this exciting year, we just might have a winner of the the dubious Worst Brand...

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  • Personal Brand Online

    How is your Personal Brand Online?

    By on April 12, 2019

    One of the reasons why the internet is awesome is because you can use the platform to build your...

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  • Branding Basics

    Branding 101

    By on March 6, 2019

    Branding is typically thought of as developing a name or a logo for a company or product (service). However,...

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  • Packaging Trends Hurting Brand

    Is Your Packaging Hurting Your Brand?

    By on January 10, 2019

    Product packaging has become more important as changes and challenges continue to reshape how businesses, consumers, and governments deal...

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  • Alex Voice Experience

    Is Alexa the New Way to Brand Your Company?

    By on November 21, 2018

    Brands looking for new ways too engage customers may find potential in creating branded voice experiences on Amazon’s Alexa,...

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  • Dunkin' New Logo

    Dunkin’ Brand Name Change Gains Spotlight

    By on October 9, 2018

    On Wednesday, September 26, 2018, Miach Maidenberg and Julie Jargon of The Wall Street Journal provided insight to the...

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  • Real Name Changer

    Charity Rebrands for Growth

    By on August 23, 2018

    On August 13, 2018, Lisa Bertagnoli of Crain Chicago Business explained why rebranding a Chicago-based charity was a real...

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  • Ihob

    Is Faking A Rebrand A Good Idea?

    By on July 30, 2018

    In the crowded food industry, it can be difficult to stand out, especially when the business’s products exist in...

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