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Corporate Branding

  • Fiat Chrysler

    Fiat Chrysler To Be Renamed

    By on July 20, 2020

    Fiat Chrysler is going through a name change. This car company will be merging with PSA, and due to...

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  • Car Brand Naming

    Car Brand Naming is a Tricky Category

    By on April 6, 2020

    Have you ever thought of how a car gets their name (for example: Mercedes-Benz C-Class, or the new Lincoln...

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  • Branding Lessons from Red Bull

    5 Branding Lessons from Red Bull

    By on January 3, 2020

    If you have heard of Red Bull, you have probably know this company as an energy drink brand. But...

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  • TikTok Rebranding

    TikTok Explores Rebranding from China

    By on November 26, 2019

    TikTok is a social media app that started in China and became popular in the United States. This company...

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  • Online Reviews

    Online Reviews: Meaningful or Worthless?

    By on November 20, 2019

    Throughout the years, online reviews have been up for question on if they are still meaningful to the consumer....

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  • Brand Storytelling 101

    Brand Storytelling 101

    By on November 6, 2019

    Surely the fanciful term has crossed your path lately? If you are in the marketing industry, Brand Storytelling is...

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  • Facebook Rebrands Its Sub-Brands

    Facebook Rebrands Its Sub-Brands

    By on October 23, 2019

    Did you know that Facebook owns Instagram and WhatsApp? This massive social media platform has owned these two apps...

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  • Hotel Chains Add Brands to Boost Revenue

    Hotel Chains Add Brands to Boost Revenue

    By on August 13, 2019

    What are your thoughts on hotel chains creating new brands? As you do your research on hotels, you will...

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  • Brand Building Reach New Heights

    Brand Building Tactics Reach New Heights!

    By on August 6, 2019

    So many luxury brands have taken the leap and started looking beyond traditional advertising. Brands are starting to make...

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  • Worst Brand Name of 2019

    Worst Brand Name of 2019?

    By on June 19, 2019

    Only half way through this exciting year, we just might have a winner of the the dubious Worst Brand...

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