Brand Identity

  • Build Your Offline Brand Online

    Building Your Offline Brand Online

    By on September 29, 2020

    Consistency is key. Having a brand offline allows for companies to build a local community, but times are slowly...

  • Top 100 Brands 2020

    Benchmark the Top 100 Brands of 2020

    By on August 7, 2020

    2020 has been a year of ups and downs for everyone. Brands have had to adapt to many changes...

  • Building a Brand Online

    Building Brand Loyalty Online

    By on June 16, 2020

    No question, during this pandemic and recession, the way consumers shop is changing; therefore, the way brands connect with...

  • Creating a Brand

    8 Tips for Creating a Brand

    By on May 19, 2020

    When creating a brand, there are many things to think about. It is not just about the logo of...

  • When Should a Company Rebrand

    When Should A Company Rebrand?

    By on April 22, 2020

    Many business owners believe that a company’s branding is just a company’s name and logo, but there is more...

  • Car Brand Naming

    Car Brand Naming is a Tricky Category

    By on April 6, 2020

    Have you ever thought of how a car gets their name (for example: Mercedes-Benz C-Class, or the new Lincoln...

  • Personal Brand on Social Media

    8 Steps to Build Your Personal Brand on Social Media

    By on April 1, 2020

    If you Googled yourself, what would pop up? If someone searched you on social media, what would they see?...

  • Brand Innovation 101

    By on March 18, 2020

    Brand innovation is more important this year than any year before. Consumers are looking at what a brand does...

  • Packaging Sustainable Experience

    Packaging Becomes a Sustainable Experience

    By on February 26, 2020

    How important is the packaging to a consumer? Many companies, like Seed Health try to make an experience for...

  • Logo Trends 2020

    10 Logo Trends for 2020

    By on February 18, 2020

    A logo should communicate to the consumer. It should represent the brand in a positive way. It should have...