Brand Naming

  • Naming Properties

    Naming Historical Estates

    By on July 27, 2020

    One way to make your house stand out is by giving it a name. Even though there is no...

  • Political Correctness - Part 2

    Brand Naming for Political Correctness (2 of 2)

    By on July 17, 2020

    Drum roll, please. The Washington’s NFL team has officially made the decision to change their name. Despite the tradition...

  • Political Correctness - Part 1

    Brand Naming for Political Correctness (1 of 2)

    By on June 25, 2020

    Washington Redskins is one of the NFL oldest and most-storied franchises. This football team was founded in 1932 but...

  • Creating a Brand

    8 Tips for Creating a Brand

    By on May 19, 2020

    When creating a brand, there are many things to think about. It is not just about the logo of...

  • Car Brand Naming

    Car Brand Naming is a Tricky Category

    By on April 6, 2020

    Have you ever thought of how a car gets their name (for example: Mercedes-Benz C-Class, or the new Lincoln...

  • Friends U Can't Trust Trademark

    What is the Problem with this Company’s Name?

    By on July 19, 2019

    The Supreme Court does not allow obscenity or profanity in the title of a company, so why did the...

  • Renaming a Country

    Renaming a Country

    By on July 9, 2019

    Is it Swaziland, Eswatini, or Ngwane? Changing a name of a country can be complicated. Even a King Can’t...

  • Personal Brand Online

    How is your Personal Brand Online?

    By on April 12, 2019

    One of the reasons why the internet is awesome is because you can use the platform to build your...

  • Branding Basics

    Branding 101

    By on March 6, 2019

    Branding is typically thought of as developing a name or a logo for a company or product (service). However,...

  • 7 tips Protecting Domain Name

    Is Your Domain Name Secure?

    By on February 16, 2019

    You’ve got a great name for your website. It reflects your brand and provides credibility to your budding business....