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Logo Evolution vs. Rebrand: IKEA & Navy Pier
The difference between evolving or rebranding your logo is a matter of degree. Evolving or evolution is minor changes,...
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How is your Personal Brand Online?
One of the reasons why the internet is awesome is because you can use the platform to build your...
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Branding 101
Branding is typically thought of as developing a name or a logo for a company or product (service). However,...
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Is Your Domain Name Secure?
You’ve got a great name for your website. It reflects your brand and provides credibility to your budding business....
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Is Your Packaging Hurting Your Brand?
Product packaging has become more important as changes and challenges continue to reshape how businesses, consumers, and governments deal...
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My 7 Favorite Tips For The Perfect Domain Name
A key aspect of starting a business, is starting a website. Once you’ve spent the time and resources to...
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Is Alexa the New Way to Brand Your Company?
Brands looking for new ways too engage customers may find potential in creating branded voice experiences on Amazon’s Alexa,...
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Branded House or House of Brands?
When considering brand strategy, should your company employ a branded house, or house of brands? Which method is going...