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8 Tips for Creating a Brand
When creating a brand, there are many things to think about. It is not just about the logo of...
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Packaging Becomes a Sustainable Experience
How important is the packaging to a consumer? Many companies, like Seed Health try to make an experience for...
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Effective Ways to Brand Your Start-Up as an Innovator
What makes a business innovative? Consistency, peer promotion, and becoming a portal are three ways to brand your start-up...
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5 Keys to Brand Building
With entrepreneurship sky rocketing, the more and more small and medium-sized businesses are opening. Branding has become a major...
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Hotel Chains Add Brands to Boost Revenue
What are your thoughts on hotel chains creating new brands? As you do your research on hotels, you will...
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Logo Evolution vs. Rebrand: IKEA & Navy Pier
The difference between evolving or rebranding your logo is a matter of degree. Evolving or evolution is minor changes,...
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How is your Personal Brand Online?
One of the reasons why the internet is awesome is because you can use the platform to build your...
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Branding 101
Branding is typically thought of as developing a name or a logo for a company or product (service). However,...
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Is Your Domain Name Secure?
You’ve got a great name for your website. It reflects your brand and provides credibility to your budding business....
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Is Your Packaging Hurting Your Brand?
Product packaging has become more important as changes and challenges continue to reshape how businesses, consumers, and governments deal...