• Naming a Tech Startup

    Naming Tech Startups: Case Study

    By on January 25, 2014

    Certainly the brand naming of high profile social media networks, and tech startups garner media attention. Some names are...

  • Airbus Group Rebranding

    Airbus Group Rebranding and Renaming

    By on January 13, 2014

    The European Aeronautic Defence and Space Company is now just Airbus Group NV.  But what did it take for...

  • How Big Brands Got Started

    Brand Beginnings: How Did the Biggest Brands Start?

    By on January 3, 2014

    Dell shares the humble beginnings of some of the biggest brands in their “Beginnings” ad. It comes as no...

  • Rebranding American Airlines

    The New American: A Rebranding Case Study

    By on December 15, 2013

    Behind the successful merger between American Airlines and US Airways, was a successful rebranding program, with the two brands...

  • Naming, Mergers, and Acquisitions

    Naming Mergers and Acquisitions

    By on December 11, 2013

    One of the highest profile brand naming scenarios is a corporate acquisition or merger of corporations. In a merger...

  • Rebranding 101

    Do I Need To Rebrand? Part 2

    By on October 2, 2013

    As discussed in part one of our rebranding series, we would like to look into the questions you need...

  • Rebranding 101

    Do I Need To Rebrand? Part 1

    By on October 1, 2013

    We get a lot of inquiries from companies looking to rebrand. Many times, the client doesn’t even know what...