• Dunkin' New Logo

    Dunkin’ Brand Name Change Gains Spotlight

    By on October 9, 2018

    On Wednesday, September 26, 2018, Miach Maidenberg and Julie Jargon of The Wall Street Journal provided insight to the...

  • Real Name Changer

    Charity Rebrands for Growth

    By on August 23, 2018

    On August 13, 2018, Lisa Bertagnoli of Crain Chicago Business explained why rebranding a Chicago-based charity was a real...

  • Ihob

    Is Faking A Rebrand A Good Idea?

    By on July 30, 2018

    In the crowded food industry, it can be difficult to stand out, especially when the business’s products exist in...

  • Dropbox Branding

    Dropbox Branding: Good or Bad?

    By on June 7, 2018

    Dropbox’s rebranding was a major move for them. Little has changed with its image in the last 10 years,...

  • Google Alphabet Rebrand

    Google Alphabet Rebrand is a Relevant Case Study

    By on January 3, 2018

    It’s been almost three years since Google’s creation of parent company Alphabet took place, but it’s branding lessons linger...

  • Power of Branding

    Proof of the Power of Branding

    By on December 15, 2017

    Diamonds have always been perceived as highly valuable and desirable… or have they? Your family’s most precious heirloom’s value...

  • Lobster and Potatoes Rebranding

    Lobster, Potatoes, and How Rebranding Could Change the Course of History

    By on December 5, 2016

    Throughout a brand—or product’s—history, one of the most critical elements in its success or failure is its perception to...

  • Rebranding steps

    5 Critical Steps of Rebranding

    By on August 3, 2016

    Rebrands happen for all kinds of reasons: acquisition, reputation, or strategy shifts. In the long-run it could have a...

  • Rebrands in 2014

    Rebrands of 2014

    By on December 31, 2014

    As 2014 comes to a close, we thought we would take a look back at some big rebrands that...