Brand Identity

  • Branding Basics

    Branding 101

    By on March 6, 2019

    Branding is typically thought of as developing a name or a logo for a company or product (service). However,...

  • 7 tips Protecting Domain Name

    Is Your Domain Name Secure?

    By on February 16, 2019

    You’ve got a great name for your website. It reflects your brand and provides credibility to your budding business....

  • Domain Name

    My 7 Favorite Tips For The Perfect Domain Name

    By on December 15, 2018

    A key aspect of starting a business, is starting a website. Once you’ve spent the time and resources to...

  • Alex Voice Experience

    Is Alexa the New Way to Brand Your Company?

    By on November 21, 2018

    Brands looking for new ways too engage customers may find potential in creating branded voice experiences on Amazon’s Alexa,...

  • Woke Advertising

    “Woke” Advertising: Branding for Ethical Consumerism

    By on October 29, 2018

    Brand identity refers to the reputation companies actively cultivate about themselves and is crucial in attracting new customers and...

  • Dunkin' New Logo

    Dunkin’ Brand Name Change Gains Spotlight

    By on October 9, 2018

    On Wednesday, September 26, 2018, Miach Maidenberg and Julie Jargon of The Wall Street Journal provided insight to the...

  • Family Owned

    How Family-Owned Affects Brand Perception

    By on September 19, 2018

    Family-owned businesses make the world go ‘round – really! Two-thirds of businesses worldwide are family-owned. They also account for...

  • Pantone Color 2018

    Pantone Color of the Year 2018: Ultra Violet

    By on January 11, 2018

    And the color for 2018 is… Ultra Violet! Previous years have seen Rose Quartz and Serenity (2016) as a...

  • Branding Retrospective 2017

    2017 Branding Retrospective

    By on December 27, 2017

    Whew. What a year 2017 was for branding. Many brands got politically or socially active, a risky move. At...

  • Power of Branding

    Proof of the Power of Branding

    By on December 15, 2017

    Diamonds have always been perceived as highly valuable and desirable… or have they? Your family’s most precious heirloom’s value...