If you Googled yourself, what would pop up? If someone searched you on social media, what would they see? Is it positive or negative?
What is Personal Branding?
Influencer Marketing Hub describes personal branding as how you promote yourself. It is the combination of skills, experience, and personality you want the world to see. It tells your story.
Why is Personal Branding Important?
- Stand out from everybody else
- Makes you memorable
- Inspires trust
- Leads to opportunities
8 Steps to Build your Personal Brand on Social Media
Update Your Accounts
It is time to determine which social media accounts (Facebook, Instagram, LinkedIn, Twitter, etc.) you will be focusing on. If you have old accounts, deactivate them. Make sure your accounts are fully completed and accurate.
The more you post, the more engagement you will receive. The amount of posts weekly should be around 3 or 4.
Create Engaging Content
Posting others’ posts are helpful, but in reality, that is not building your personal brand. You content should be written by you. Social media is about you, therefore, do not be afraid to share who you are and what you are about. On that note, don’t make it all about you.
There are so many groups on Facebook and LinkedIn for everyone and anyone. Joining these groups will allow you to network with people in your industry, get advice, and just have a supportive community behind you.
This is very important. Some people like to portray themselves as someone else on social media, but you should just be yourself. Being true to your followers will show them that they can trust you and your content.
Studying influencers in your industry will help you determine when to post, what to post, and how much engagement they receive. This will allow you to make changes for your own social media account.
Stay consistent with your ideas and the way present them. Every platform should have the same brand voice, image, and tone. Keeping a personal brand positive is key. Remember, you are on social media, one mistaken post can mess up your reputation.
Engage with your Community
If someone comments on your post, comment back. If someone is really engaging with your posts, send them a message. Engaging with others is key in the social media world.
Personal branding is very important in the social media world. No matter what industry you are in, your brand has to be positive and make you stand out to others.
Additional Personal Branding Resources:
10 Golden Rules of Personal Branding (Forbes)