Formerly Cannon Costs Solutions, AfterMath Claim Science was a small, unknown healthcare technology company, with no brand equity. In a category dominated by large competitors, Cannon needed to stand out, and stand for something as it targeted multi-billion dollar health insurance companies.
IDeas BIG recommended an evocative naming strategy, AfterMath Claim Science, coupled with a provocative brand identity—black/white—reinforcing science. A tone of executive sophistication permeated all marketing tactics, from stationery to brochures. Direct mail to website and print ads. Trade shows and promotions.